TikTok introduces Content Marketing Partners
TikTok Content Marketing Partners are companies that built solutions making it easier for brands to publish, manage, and track their content on TikTok.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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TikTok launches ads built by creators
Branded Mission is a new TikTok advertising solution that pays creators in cash for creative ads.
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TikTok Ads launches a plugin for WooCommerce
TikTok integration with WooCommerce enables merchants to use catalog-based ad formats like Collection Ads and Dynamic Showcase Ads.
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TikTok earns TAG certification against ad fraud and for brand safety
TikTok is now TAG certified.
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22% of podcasts are available on YouTube, Podtrac finds
Podtrac this week released a study covering the top 250 measured podcasts. The study found that 22% (54 podcasts) posted full video episodes on YouTube, and 11% (29 podcasts) posted audio only episodes on YouTube. 63% of top audio weekly podcasts post inconsistently or not at all to YouTube, even
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Marriott to introduce ads in their websites and hotels
Marriott Media Network to cover display, mobile, video, email, and DOOH channels.
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Google Search releases May 2022 core update
Google’s May 2022 core update was rolled out today.
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Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%
Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
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Magnite launches a self-service Deal Discovery
In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
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Xandr integrates Hivestack Supply Side Platform (SSP)
Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
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Audiences spent nearly 30% of their TV time watching OTT video content
Streaming accounted for nearly 30% of total time spent on TV in March.
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TikTok launches an education program for creative agencies
TikTok CAP University (Creative Agency Partnerships) provides a curriculum that teaches creative agencies what they need to know to get started on TikTok.
