Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Video - Jul 21, 2024 IAB Tech Lab releases VAST CTV Addendum 2024 to advance video advertising

New addendum standardizes ad IDs, supports interactive ads, and enhances high-resolution content for Connected TV.

by Luis Rijo

Data - Jul 21, 2024 Massive Mobile Ad Fraud Operation Konfety Uncovered by HUMAN's Satori Team

HUMAN's Satori team exposes Konfety, a large-scale mobile ad fraud scheme using evil twin apps to deceive advertisers and users.

by Luis Rijo

Video - Jul 21, 2024 Netflix reports strong Q2 2024 results: revenue growth and subscriber gains

Netflix's Q2 2024 results show 17% revenue growth and 8 million new subscribers, driven by content hits and ads tier growth.

by Luis Rijo

Data - Jul 21, 2024 Google Maps Platform slashes prices for Indian Developers, sparks industry debate

Google Maps Platform Reduces Pricing for Indian Developers, Ignites Industry Debate

Google announces significant price cuts for Maps API in India, accepting INR payments amidst criticism from local competitors.

by Luis Rijo

Data - Jul 19, 2024 Oracle's $115M Privacy Settlement reshapes data collection landscape

Oracle reportedly agrees to pay $115 million and change data practices in a landmark privacy lawsuit settlement, impacting digital marketing.

by Luis Rijo

Social - Jul 19, 2024 Meta Verified expands to Businesses on Facebook and Instagram in India

Meta Verified launches in India, offering businesses on Facebook and Instagram a verified badge, enhanced support, and features to boost discoverability for a monthly fee.

by Luis Rijo

Data - Jul 19, 2024 Looker Studio expands capabilities with new features and partner connectors

Looker Studio's July 2024 update enhances Google Ads integration and adds new partner connectors for Facebook Ads, Wrike, SurveyMonkey, and more.

by Luis Rijo

Data - Jul 19, 2024 GA4 BigQuery Export enriched with Session Traffic Source Data

This article explains how Google Analytics 4's BigQuery Export update provides businesses with valuable session traffic source data to optimize marketing campaigns.

by Luis Rijo