Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles

Data - Jul 18, 2024 Website Tracking: A guide to Google Tags based on Matt Landers' expertise

Matt Landers' video explains how Google tags help website owners track visitor behavior and optimize their website using gtag.js or Google Tag Manager.

by Luis Rijo

Data - Jul 18, 2024 Comscore releases 2024 State of Gaming Report with insights for advertisers

Comscore's 2024 State of Gaming Report reveals a massive gaming audience with cross-platform play and diverse advertising opportunities.

by Luis Rijo

Data - Jul 18, 2024 Google Analytics bolsters BigQuery Export with additional UTM fields

Google Analytics adds three new UTM fields to BigQuery exports for more detailed analysis of marketing campaign performance.

by Luis Rijo

Display - Jul 18, 2024 Comscore and Anzu partner to improve measurement of In-Game advertising

Comscore partners with Anzu to improve measurement of in-game advertising campaigns using Comscore Campaign Ratings (CCR).

by Luis Rijo

Display - Jul 18, 2024 AdInMo unveils Clickable In-Game Ads with New SDK

AdInMo releases new SDK allowing mobile game developers to integrate clickable ads without disrupting gameplay.

by Luis Rijo

Data - Jul 18, 2024 NielsenIQ expands on premise measurement for beverage alcohol brands

NielsenIQ expands its On Premise Measurement service to help beverage alcohol brands navigate a changing market with shifting consumer preferences.

by Luis Rijo

Data - Jul 17, 2024 Microsoft Clarity: Analytics for food bloggers introduced today

Microsoft Clarity's Recipe Widget helps food bloggers understand how visitors interact with recipes to improve content and potentially increase ad revenue.

by Luis Rijo

Data - Jul 17, 2024 EDPB offers clarity on EU-U.S. Data Privacy Framework

The European Data Protection Board clarifies the EU-U.S. Data Privacy Framework for European individuals with a FAQ explaining their rights and complaint procedures.

by Luis Rijo