Deezer to go public in France’s Next40 index
Deezer is valued at €1.05 BN.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager
Open Bidding in Google Ad Manager enables publishers to have more demand exchanges competing for ads. Google takes care of the payments.
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Netflix to consider offering a low price plan with ads
Netflix may offer a lower-priced plan with ads as subscription option.
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Google expands the advertiser verification program to 37 new regions
Google gives advertisers 30 days to submit their answers.
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Fifa launches an ad-funded OTT platform
FIFA+ is available for free in English, French, German, Portuguese, and Spanish.
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TikTok increases limit for number of ads from TikTok Accounts
According to TikTok, this limit applies to TikTok accounts and not to ad accounts.
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DoubleVerify earns MRC accreditation for YouTube video viewability
Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.
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Triton Digital names John Rosso as new President and CEO
Prior to joining Triton Digital, Rosso held several positions in the broadcasting industry.
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Google updates Inappropriate Content in advertising policies
Google will forbid advertisers with content that shares personally identifiable information promoting financial fraud, identity theft, harmful direct contact, or harassment.
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DV360 to introduce TrueView dimensions and metrics in instant reporting
Instant reporting enables advertisers to see data immediately.
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Google to introduce YouTube co-viewing metrics in Google Ads and DV360
In a study with Nielsen, Google found that 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
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YouTube CTV and YouTube TV to be available in Nielsen Total Ad Ratings (TAR) in the U.S.
YouTube TV is a streaming television service, only available in the US, that offers live TV, on demand video and cloud-based DVR from more than 85 television networks. YouTube CTV is YouTube on Connected TVs.
