Luis Rijo

Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.

The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.

This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.

DoubleVerify's measurement solutions are now available for all Reddit ad formats, including image ads, video ads, free-form text ads, and carousel ads.

This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.

This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.

This integration leverages Snap's popular Camera Kit SDK, the same technology that powers AR experiences in Microsoft Teams, SwiftKey, and Flip.

Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.