Google to show anchor ads on desktop screens
According to Google, AdSense publishers with the anchors turned on, will soon see the anchor ads on wider screens such as desktop.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Semcasting integrates health insights into AudienceDesigner (ADS)
HealthWise says is capable of grouping every individual based on health needs and engagement in the health systems.
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Travel industry in recovery mode
eMarketer predicts that the digital travel ad spend will rise 15.3% to $3.74 billion.
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Google relaxes 'Insufficient contact information' policy in Merchant Center
From August 2021, merchants only have to list a minimum of one piece of contact information on their site.
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Spotify expands Audience Network to Australia, Canada, and the United Kingdom
Spotify this month expanded Spotify Audience Network to Australia, Canada, and the United Kingdom.
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Mobile advertisers are adapting to the lack of IDFAs
71% of the app developers believe that less than 50% of the iOS inventory will have the IDFA available.
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Google accused of buying off the competition in another antitrust lawsuit
The lawsuit is focused on exclusionary contracts for the Google Play Store.
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IAB Australia launches a contextual targeting handbook
Advertisers can also use signals like device info, time, location, and content to infer the gender and age of the audience, the handbook shows.
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5 in 7 Irish adults are listening digital audio weekly
The study was carried out by Red C Research in June 2021.
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Cordless TV to become predominant next year in the US
Nearly half of American TV viewers are cordless.
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How content violations and penalties work in TikTok
TikTok says over 60% of people who received the first warning for violating the guidelines did not have a second violation.
