Luis Rijo

Following an EU complaint, LinkedIn stops using Group data for ad targeting in Europe to comply with the Digital Services Act.

Google Search Console expands Shopping reports to include merchant listing performance within the Google Search Image tab.

Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.

Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.

Google Ad Manager introduces a new beta feature allowing publishers to serve reservation and programmatic guaranteed ads within email newsletters.

DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.