Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8685 Articles

Data - Dec 23, 2025 Google slashes audience targeting thresholds to 100 users across all networks

Customer Match workflow showing data hashing, Google matching process, and audience creation across networks

Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.

by Luis Rijo

Data - Dec 23, 2025 Europe's Data Act reshapes connected device rules for marketers

European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.

by Luis Rijo

Social - Dec 23, 2025 Anonym brings privacy-protected measurement to Pinterest advertisers

Anonym and Pinterest logos announcing privacy-preserving measurement partnership for advertisers

Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.

by Luis Rijo

Social - Dec 23, 2025 TikTok users are complaining about search

TikTok search quality has deteriorated significantly according to user complaints across Reddit and industry reports, raising questions about the platform's viability as Gen Z's preferred search engine despite 57% of users searching on the app.

by Luis Rijo

Data - Dec 23, 2025 Apple bends to Japan's competition law with app store and payment changes

Japanese iOS user holds Apple amid new app marketplace and payment regulation compliance changes

Apple announces iOS changes for Japan on December 17, introducing alternative marketplaces and payment options to comply with MSCA regulations affecting developers.

by Luis Rijo

Data - Dec 23, 2025 Italy fines Apple €98.6 million for making developers ask users twice

Apple's App Tracking Transparency consent prompt requiring user permission for cross-app tracking.

Italian regulator rules Apple's App Tracking Transparency policy forces unfair double consent on third-party developers while benefiting its own ads.

by Luis Rijo

AI - Dec 23, 2025 Microsoft bets on AI to rewrite Windows after code it wrote broke the OS

Ad shows Microsoft's goal: 1 engineer, 1 month, 1 million lines of code using AI by 2030

Microsoft plans to eliminate C and C++ code by 2030 using AI after admitting months of Windows 11 malfunctions caused by components that started failing in July 2025.

by Luis Rijo

Retail - Dec 23, 2025 Banks profit six times their costs as merchants absorb 50% of debit fraud

Banks earn 6x costs on debit fees while merchants absorb 50% of fraud losses in 2023.

Federal Reserve data shows banks earning $0.24 on $0.041 costs while merchants absorbed 49.9% of debit card fraud in 2023, up from 38.3% in 2011, as industry resists fee updates.

by Luis Rijo