Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8685 Articles

AI - Dec 23, 2025 Google buys Intersect for $4.75B to solve AI's power crisis

Battery energy storage systems supporting Google's Intersect acquisition for AI data center power infrastructure.

Alphabet acquires Intersect for $4.75 billion in cash to accelerate data center energy capacity. Deal includes multiple gigawatts of projects under construction.

by Luis Rijo

AI - Dec 23, 2025 Google delays Gemini's complete takeover of Assistant until 2026

Google pushes Gemini's full replacement of Assistant into 2026 after announcing 2025 completion. The transition affects millions of mobile users and smart devices.

by Luis Rijo

AI - Dec 22, 2025 Google quietly expands AI Overview ads to 11 countries without fanfare

Google expanded AI Overview ads to Australia, Canada, India and 8 more countries on December 19, targeting English speakers with text and shopping ads.

by Luis Rijo

Search - Dec 22, 2025 Google quietly kills Q&A for an AI button most won't use

Google replaces Business Profile Q&A with AI-powered Ask feature, completing a systematic dismantling of customer interaction tools that began with chat removal in 2024.

by Luis Rijo

AI - Dec 22, 2025 IAS Agent promises instant campaign insights without the AI black box

Integral Ad Science launches AI assistant with explainable recommendations for brand safety and campaign optimization, rolling out free in Q1 2026.

by Luis Rijo

Retail - Dec 22, 2025 Credit cards now dominate as shoppers plan record holiday spending

TransUnion Q4 2025 study shows 42% of Americans will rely on credit cards for holiday purchases, up from 38% last year, as 58% plan to spend over $250 despite inflation.

by Luis Rijo

AI - Dec 22, 2025 Brands can now track and influence what AI says about them

impact.com partners with Evertune to integrate AI Brand Monitoring into performance marketing platform, enabling brands to measure and optimize visibility across ChatGPT, Gemini, and other large language models.

by Luis Rijo

AI - Dec 22, 2025 Gemini now serves local results from Google Maps in visual format

Google's Gemini AI assistant integrates Maps data with photos and ratings directly in conversational interfaces starting December 13, 2025.

by Luis Rijo