Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8685 Articles

Data - Dec 22, 2025 Your dating app activity is TikTok's business now

TikTok tracking Grindr dating app usage raises GDPR privacy concerns over sexual orientation data

Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.

by Luis Rijo

AI - Dec 22, 2025 ChatGPT holds two-thirds market share as Gemini and Grok gain ground

ChatGPT dominates with 66.81% share while Gemini grows 9.39% in November 2025 AI chatbot rankings

ChatGPT maintains commanding lead in U.S. AI chatbot traffic with 66% share while Google Gemini climbs rankings and X's Grok enters top 10 despite declining visits.

by Luis Rijo

AI - Dec 22, 2025 AI washing exposed: how empty promises destroy marketing credibility

AI washing research reveals systematic exaggeration of artificial intelligence capabilities creating consumer mistrust cycles that threaten brand credibility across marketing.

by Luis Rijo

AI - Dec 22, 2025 Australian watchdog sounds alarm on AI risks marketers need to know

Washing machine illustration symbolizing AI washing practices where companies mislead about AI capabilities

ACCC releases comprehensive AI industry snapshot on December 17, warning of consumer risks from agentic systems, fake reviews, and privacy-degrading practices across platforms.

by Luis Rijo

Display - Dec 22, 2025 How digital advertising quietly undermines the news industry

IAB Europe's December 2025 report reveals digital advertising's social impact remains fragmented and unmeasured, threatening media plurality and journalism funding.

by Luis Rijo

AI - Dec 22, 2025 Recipe bloggers warn: Google's AI recipes risk ruining holiday meals

NBC News investigation reveals AI-generated recipes produce hazardous results as Google displays untested content using stolen photos from publishers.

by Luis Rijo

Data - Dec 22, 2025 Honey targeted minors in advertising while leaking business codes

Investigation reveals Honey collected data from children despite policy claims, while systematically leaking private discount codes from small businesses without consent.

by Luis Rijo

Retail - Dec 22, 2025 China mandates new rules targeting platform pricing and behavioral tracking compliance

China releases comprehensive pricing regulations for internet platforms requiring PIPL compliance for behavioral pricing by April 2026.

by Luis Rijo