Video Featured YouTube enhances transparency in Yellow Icon appeals with timestamp feedback YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process.
Search Google Ads Editorial Policy: Updated for Clarity Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.
Data Featured Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).
Data Featured GA4 Update: Export Data directly to Google Sheets Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.
Data Featured Amazon Marketing Cloud unveils high value audiences solution Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.
Search Featured No Option to Disable Google AI Overviews in Search Results Some users have expressed a desire to disable this feature, citing a preference for seeing only traditional search results.
Data Featured Copilot+ PCs: Microsoft unveils a new era of AI-Powered Computing These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices.
Data Featured IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.
Data Featured Apple and Google collaborate on unwanted Tracking Alerts for Mobile Devices This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.
Display Featured Apple News+ expands entertainment options with new Spelling Game and Offline Mode Apple this month announced two new features for Apple News+ subscribers: Quartiles, a daily original spelling game, and Offline Mode, allowing access to personalized content without an internet connection.
Display Google to limit the functionality of Suspended Ad Accounts Google Ads this month announced an update coming in June 2024 that will limit the functionality of suspended accounts. According to Google, this change aims to improve the user experience for managing suspended accounts.
Search Featured Google CEO Sundar Pichai discusses AI, Search, and the Future of the Web The discussion, which took place shortly after Google's I/O developer conference in May 2024, sheds light on Google's current efforts and future plans in these areas.
Search Featured Google Search Update: Team focuses on highlighting helpful content John Mueller last week indicated through a tweet that the Google Search team is evaluating ways to improve search results and prioritize helpful content.
Video Featured Amazon Upfront 2024: Focus on reaching Prime Video's massive audience Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.
Data Featured Disruptions plague East African Internet as submarine cables cut East Africa has been grappling with significant internet disruptions since May 12, 2024, due to damage sustained by submarine cables, Cloudflare reported. These cables are critical infrastructure for internet connectivity, carrying vast amounts of data traffic between continents.
Video Disney Upfront 2024: a showcase of content and global reach The Walt Disney Company this month hosted its annual Upfront event in New York City. This event serves as a platform for Disney to present its upcoming programming slate and advertising opportunities to media buyers and advertisers.
Video Nexxen reports first-quarter 2024 earnings: Revenue Up, Net Loss Narrows Nexxen International Ltd. (NEXN), a global advertising technology company specializing in video and Connected TV (CTV) advertising, today released its financial results for the first quarter ended on March 31, 2024.
Social Featured New certification program tests skills in TikTok Advertising TikTok, a leading short-form video platform, today introduced its Media Buying Certification program.
Data Featured Marketers embrace AI but data challenges hinder progress Salesforce, a cloud computing company with a focus on customer relationship management (CRM), today unveiled its annual State of Marketing report. The report sheds light on key trends and challenges faced by marketing professionals in today's data-driven landscape.
Social Featured Bumble to acquire Geneva to expand focus on friendships Bumble, the parent company of dating apps Bumble and Badoo, announced today its intention to acquire Geneva, an app designed to connect people based on shared interests through groups and communities.
Social AppsFlyer Report unveils Key Trends in gaming app advertising creativity The report delves into creative performance in the gaming app industry, offering valuable insights for advertisers.
Display Featured APS (Amazon Publisher Services) unveils new tools for Addressability and Ad Performance These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers.
Display Featured TripleLift integrates Amazon Responsive eCommerce creative (REC) Last week, details emerged regarding a new integration between TripleLift, a programmatic exchange, and Amazon Ads. This integration aims to streamline programmatic ad buying for retailers who leverage Amazon Ads for their advertising needs.
Display Featured Taboola partners with a360media to enhance user engagement and monetization Taboola last week announced a new partnership with a360media, a multi-platform media company. This collaboration aims to improve user engagement and create new monetization opportunities for a360media's extensive network of digital properties.
Data Apple Watch gains new features designed for Golfers Apple last week announced new features for Apple Watch designed to improve the golfing experience for users. These features are targeted towards golfers who use their Apple Watch to track performance and receive information while on the course.
