Dentsu acquires Digital Pi, an agency focused on B2B
Dentsu last week announced the acquisition of Digital Pi, an agency focused on B2B, providing marketing automation consulting services on Marketo Engage and integrated technologies.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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GumGum rolls out a contextual solution ahead of a cookieless future
GumGum last month rolled out Verity, a content classification and brand safety solution that analyzes web pages and images. Verity’s API integrates with all traditional CMSs and DMPs.
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Factual launches 90 audiences designed for TV
Factual last month announced it has launched location-based audiences to TV via integrations with leading platforms like The Trade Desk, and Samsung.
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Microsoft extends deadline for the migration into Expanded Text Ads
Microsoft last month extended the deadline for the migration from standard ads into Expanded Text Ads (EXTAs). The deadline was December 2019, but Microsoft extended to 31 March 2020. Standard ads will no longer serve after the deadline.
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Index Exchange opens a new office in Boston
Index Exchange last month announced that it has opened a new office in Boston. Index Exchange is hiring a product and engineering team. Boston office has the first Index Exchange engineering team outside of Canada.
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Google starts showing products from Merchant Center on mobile searches, for free
Google last month introduced products on mobile search, in the U.S. and only in English. The feature is called Surfaces Across Google, and retailers that want their products to show up on Google Search, for free, need to include them on Google Merchant Center.
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Tubi to expand in Mexico later this year
Tubi last month announced it is expanding to Mexico later this year, in collaboration with TV Azteca. TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its massive audience via online and other platforms.
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TVSquared releases TV insights for Australia
TVSquared yesterday released the report Performance Insights for Australian TV Advertisers. TVSquared analysed 200,000 spots, using data from the ADvantage attribution platform.
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Amazon Music has now 55 million listeners and is testing audio ads
Spotify and Apple Music has a competitor with millions of users. Amazon last month announced that it has now over 55 million customers globally. According to Amazon, subscriptions to Amazon Music Unlimited grew by more than 50% last year alone.
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76% of the video ad views in Europe are non-audience targeted
Freewheel last month published the Video Marketplace Report (VMR) for the Q3 of 2019. The report shows that 24% of the video ads were bought by buyers via an audience, while 76% of the ad views were non-audience targeted.
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Knowi analytics platform integrates Nielsen data
Knowi last month joined the Nielsen Connect Partner Network. Knowi says it will enhance their data connectivity options beyond the customers’ owned datasets, by joining market data from Nielsen into Knowi’s analytics platform.
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Webtrekk becomes Mapp after being acquired last year
The German marketing and customer intelligence platform, Webtrekk, this month is being rebranded as Mapp, after being bought in June, 2019. Webtrekk is headquartered in Berlin, with servers in European Union.
