Video News

Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads

Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.

Luís Daniel

Aug 23, 2021 — 1 min read

Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads. Google says the data-driven attribution model now learns from how users interact with the display and YouTube ads and convert.

Advertisers can now see YouTube and Display ads, alongside Search and Shopping ads, in attribution reports.

The attribution reports are measuring engaged views from YouTube, and that means all users that watch least 10 seconds of a skippable in-stream ad are counted as clicks for conversions.

Scope3 expands Carbon Measurement Capabilities to include DOOH advertising

Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.

Google TV to become a YouTube targeting option in DV360

Google yesterday announced an expansion of control over YouTube & partner video line items, allowing advertisers to separately manage eligibility for serving on Google TV and video partners.

JCDecaux secures extended partnership with Lima Airport

JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.

Google Gemini AI

Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.

Read more

Scope3 expands Carbon Measurement Capabilities to include DOOH advertising

Google TV to become a YouTube targeting option in DV360

JCDecaux secures extended partnership with Lima Airport

Google Gemini AI