Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads

Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads. Google says the data-driven attribution model now learns from how users interact with the display and YouTube ads and convert.

Advertisers can now see YouTube and Display ads, alongside Search and Shopping ads, in attribution reports.

The attribution reports are measuring engaged views from YouTube, and that means all users that watch least 10 seconds of a skippable in-stream ad are counted as clicks for conversions.