Facebook investing in new ad measurement solutions
Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.
Private Lift Measurement helps advertisers understand how their campaigns are performing, using a privacy technology called secure multi-party computation. Facebook open sourced this framework and is inviting companies to develop measurement products based on the technology.
The on-device learning is a technology that processes data locally on each device rather than sending individual data to a remote server or cloud. Facebook says on-device learning can improve the ad experience.
This 2 projects are Facebook response to a new privacy regulatory landscape, and new privacy measures from Apple and Google.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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