Google introduces a Bidding Insights report in DV360

Google today announced it has introduced a new report in DV360. The Bidding Insights report gives advertisers visibility into how automated bidding is working.

The Bidding Insights report shows the average cost-per-thousand impression (CPM) bid and the likelihood of an impression to lead to a conversion or a click.

According to Google, Bidding Insights also show how many impressions an advertiser won based on their likelihood to lead to the outcome they selected for automated bidding.

Bidding insights becomes available after seven days of campaign activity and after there is sufficient data to provide insights in all campaigns that are using automated bidding.