Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
ChurnZero last month announced that it has integrated LinkedIn’s Data Validation. ChurnZero says that is now leveraging LinkedIn Sales Navigator’s “Data Validation” to improve customer data and automatically is flagging contacts who are no longer with the organization listed in the CRM.
DoubleVerify last month announced a connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. The first DSPs certified are Amobee, MediaMath, SpotX, The Trade Desk and Xandr.
Revcontent last month announced that has rolled out Video Native Ads in the platform. Advertisers can now upload their own video content and transform it in an ad. There is a request to have access to this feature.
Gojek and The Trade Desk last month announced a partnership to provide advertisers with insights into the impact of their online advertising campaigns on offline sales.
AudioGO, the new self-serve audio ad buying service from AdsWizz, last month announced the integration of AudioEngage. AudioEngage is an Audio Advertising Network of Spanish-language media company Entravision.
Botify this month launched ActionBoard, a new insights tool for prioritising SEO actions. The updates for this month also include a new visual identity, with a redesigned logo and website.
Netflix this month announced it is opening a new office in Paris. Netflix’s Paris office will have 40 employees. Netflix says that will significantly increase its investment in France with 20 new French productions and partnerships in 2020.
DAX this month announced that it will enter the DOOH from February, 2020. DAX exchange will have digital out of home available, together with audio, and advertisers will be able to buy it via DSPs, including The Trade Desk, Vistar Media, Mediamath, and Hivestack.
Google this week announced the integration of Zapier in Google Ads. Jon Diorio, Director of Product Management at Google Ads, wrote that Google and Zapier collaborated to develop a Google Ads integration. Zapier is a workflow automation tool connecting over 1500 apps.
Adjust last week extended its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin, the mobile measurement company announced. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising.
Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days.
Botify this month announced that is participating in Bing’s new content submission API pilot. According to Botify, FastIndex has a new API integration with Bing that notifies the search engine of the content in real time, and lets webmasters surpass the 10,000 URL limit set through the Bing API.
