Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9787 Articles

Data - Mar 16, 2024 Epsilon integrates Proximic by Comscore

The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.

by Luis Rijo

Mixed Reality - Mar 16, 2024 AdInMo adds audio and rewarded video formats to its InGamePlay SDK

AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.

by Luis Rijo

Retail - Mar 16, 2024 Google Product Studio launches St. Patrick's Day Templates

Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.

by Luis Rijo

Social - Mar 16, 2024 Reddit unveils "Free-Form Ads" for unprecedented brand engagement

Inspired by the platform's popular "Megathread" discussions, free-form ads offer an unprecedented level of flexibility and integration, allowing brands to reach niche audiences with a dynamic blend of media.

by Luis Rijo

Display - Mar 16, 2024 Google releases Android Mobile Ads SDK Version 23.0.0

Google yesterday unveiled version 23.0.0 of its Android Google Mobile Ads SDK, bolstering the platform with performance enhancements, updated requirements, and developer-friendly features.

by Luis Rijo

Audio - Mar 16, 2024 Triton Digital and ID5 collaborate to transform Audio advertising targeting

Triton Digital this week announced it has teamed up with ID5, a top identity provider in digital advertising, to introduce advanced audience targeting solutions to Triton's Audio Marketplace.

by Luis Rijo

Video - Mar 16, 2024 Mediaocean and Magnite partner to streamline streaming TV advertising

Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.

by Luis Rijo

Retail - Mar 15, 2024 Easter spending in 2024 projected to surpass $22 Billion

Easter spending in 2024 is expected to reach a strong $22.4 billion, according to the National Retail Federation (NRF) and Prosper Insights & Analytics annual survey.

by Luis Rijo