Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 8689 Articles

Audio - Dec 20, 2025 Why your podcast ads are missing affluent seniors and burning budget on 25-year-olds

New global study shows advertisers waste spend on narrow demographic while ignoring valuable 55+ audiences. Brand safety filters block engaged listeners across five markets.

by Luis Rijo

Data - Dec 20, 2025 Why relying on AI chatbots for information threatens democratic discourse

AI platforms extract publisher revenue while trapping information access, threatening democratic discourse.

Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.

by Luis Rijo

Display - Dec 20, 2025 German media giant ditches weather platform in surprise €undisclosed deal

ProSiebenSat.1 sells wetter.com to FUNKE Mediengruppe after 25 years, marking another step in the broadcaster's retreat from digital ventures as it refocuses on core entertainment business.

by Luis Rijo

Search - Dec 20, 2025 French regulator sides with Microsoft over Qwant in high-stakes search battle

France's competition authority rejects Qwant antitrust complaint against Microsoft Bing syndication.

France's Autorité de la concurrence rejected Qwant's antitrust complaint against Microsoft on November 27, finding insufficient evidence of dominance in search syndication markets.

by Luis Rijo

Search - Dec 20, 2025 Google's December update destroys Discover traffic for news sites

Google's December 2025 core update triggered severe ranking volatility and Discover traffic collapse within 48 hours, with publishers reporting complete traffic elimination before Christmas.

by Luis Rijo

Video - Dec 20, 2025 NBCUniversal unveils live sports ad tools that measure real-time ROI

NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.

by Luis Rijo

Data - Dec 20, 2025 Adobe forecasts four creative trends shaping 2026 advertising campaigns

Adobe's 2026 Creative Trends report identifies four visual strategies—multisensory experiences, emotional connection, surreal design, and local authenticity.

by Luis Rijo

Data - Dec 20, 2025 3 ways marketers are setting themselves up to fail in 2026

Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.

by Luis Rijo