Video Featured Netflix opens its ad inventory to The Trade Desk, Google DV360 & Magnite According to Netflix, this summer will see the platform join the programmatic advertising space. The Trade Desk, Google's Display & Video 360, and Magnite will join Microsoft as their main programmatic partners.
Search Featured Google Search gets summarized This update, centered on AI-powered summaries, presents both challenges and opportunities for marketers navigating the evolving search landscape.
Data Google unveils next-gen Generative AI: Veo, Imagen 3, and a glimpse of Lyra The announcement centered around Veo, a groundbreaking video generation model, and Imagen 3, the latest iteration of Google's image generation model. Additionally, the blog post teased the existence of Lyra within the "Music-AI Sandbox" section.
Search Featured Google Search introduces Web Filter for Text-Only results Google today announced the rollout of a new search filter called "Web" designed to display only text-based links in search results. This addition mirrors existing filters for narrowing down results to images, videos, or news articles.
Data Featured Google unveils new Gemini features at I/O 2024 Google today unveiled a suite of new features and functionalities for its large language model (LLM) Gemini at its annual developer conference, Google I/O 2024.
Video Featured Get creative with Remixes and Auto-Captions: new features on YouTube YouTube today introduced some exciting new features on YouTube Shorts that will take your viewing and content creation experience to the next level. Here's a breakdown of what's new.
Social Featured Advertiser sues Reddit over alleged Click Fraud A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.
Data Featured Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.
Video Featured Amazon ups the ante in Streaming TV Ads with Interactive and Shoppable Formats Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.
Data Featured GA4: Session Timeouts and Engaged Sessions explained Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.
Data Featured German Data Protection Authorities issue first guidelines on AI and Privacy On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.
Search Featured Is the Blue Link economy fading? Rise of AI answers and search result shifts The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.
Search Featured French Competition Authority fines Google €250 million over publisher licensing dispute On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.
Display Overwolf acquires NitroPay: A consolidation in Gaming Ad Tech Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.
Data The CMA's View on Google's Privacy Sandbox The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.
Social Featured Facebook referral traffic plummets The data indicates a 50% decrease in traffic from Facebook to publisher websites over the past year, raising concerns for publishers who have relied heavily on the social media platform for audience acquisition.
Search Featured How to exclude the websites Reddit and Quora from search results Fortunately, there are ways to customize your search experience and exclude specific websites from your Google search results.
Search Featured How Google Search may be squeezing independent content creators This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.
Search Featured Google clarifies the distinction between Site Reputation Abuse and Link Spam The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.
Data Featured The controversial Google Paid Channels Last Click reporting attribution model Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.
DOOH VIOOH recognized again as a Top Workplace for employee satisfaction and culture VIOOH, a global digital out-of-home (DOOH) supply-side platform, today was recognized for the second consecutive year by The Sunday Times as one of the UK's Best Places to Work.
Search Featured Google Ads clarifies disclosure requirements for Event Ticket Sales This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.
Data IAB Tech Lab unveils GPP Extensions: addressing privacy regulations with state-specific solutions GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.
Video Featured Samsung unveils AI-Powered TVs Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.
Audio Featured Audacy reports First Quarter 2024 Results: continued focus on audio content Audacy yesterday announced its financial results for the first quarter of 2024. The report highlights the company's continued focus on its core audio content business while emphasizing growth in the digital audio space.
