Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Dentsu today announced the acquisition of Videobeat. Is not a full acquisition, but Dentsu Aegis Network will own 70% of the shares. Videobeat is a media and content agency headquartered in Hamburg, Germany, and led by Christoph Gaschler (CEO). In addition to the Hamburg headquarters, the agency has offices in
Cloudflare last week began the early access for Traffic Acceleration, available for developers using Cloudflare Mobile SDK. Cloudflare Mobile SDK supports iOS and Android and uses novel transport algorithms built into the SDK to accelerate apps beyond the performance they would see with TCP, reducing latency, driving down network timeouts,
IBM today released IBM's 2019 Marketing Trends Report containing 9 marketing trends for the next year. "As marketers ourselves, we felt it was critical to dissect the industry dynamics that are reshaping the profession to help our peers set a strong vision for their organizations. By understanding
RhythmOne partnered with Placed to offer clients access to a new measurement solution that quantifies the impact of digital and linear TV campaigns in driving consumers to retail stores. RhythmOne’s solution integrates Placed’s TV measurement solution, Placed Attribution for TV, which leverages in-store attribution data to match
Twilio last week announced that David Parry-Jones joined the company as the regional vice president of EMEA sales reporting to Twilio’s SVP of sales Marc Boroditsky. Parry-Jones brings more than 25 years of experience in the software industry and will oversee business growth and expansion across EMEA;
Nielsen this month released a report with the media consumption in the USA. On the graph is possible to see the media fragmentation, per hour. The hours with more minutes spend on media consumption are at 8 pm and 9 pm. The Q2 2018 Nielsen Total Audience Report highlights that
IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos. IDOOH says media screens will provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional income and
HG Data last week announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms. HG Data says this is the result of its partnership with LiveRamp, the identity platform, which allows HG
The Trade Desk this month announced that Rob Perdue, Chief Operating Officer, plans to step down after a transition period in the first half of 2019. Rob Perdue has served in the COO role since joining The Trade Desk in 2013, leading the company through its IPO in 2016. “Since
Snap this week announced the hiring of Julie Henderson as Chief Communications Officer. Julie Henderson will report to Evan Spiegel, CEO of Snap, and lead communications globally. Julie Henderson is currently Executive Vice President and Chief Communications Officer for 21st Century Fox. She will assume her new role at Snap
Sovrn this week announced the acquisition of VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. Sovrn says this acquisition complements the Sovrn suite of products and services, offering content creators more revenue-generating tools. “Sovrn and VigLink share a commitment
YouTube Music this week launched YouTube Charts as playlists. Youtube Music is available in 29 countries: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Portugal, Russia, Spain, Sweden, Switzerland, Ukraine, United Kingdom, and United States. Users in
