URLs in DV360 now target the corresponding mobile or connected TV apps

Google this month announced that by default when advertisers target a URL in DV360, the targeting will also include the corresponding mobile or connected TV app.

According to Google, the only way to avoid the apps when targeting a URL is by changing the environment targeting, in this case excluding the Apps, as Display & Video 360 automatically is targeting the corresponding apps.

DV360 supports two levels of subdirectory targeting on URL level. For example, http://www.mydomain.com/one-subdirectory-level/second-level), and up to five levels of subdomain targeting (for example, five.four.three.two.one.mydomain.com).

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