Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week introduced Lime scooters, pedal bikes and e-bikes on Google Maps. Lime scooters and bikes on Google Maps, are available on Android and iOS in Auckland, Austin, Baltimore, Brisbane (AU), Dallas, Indianapolis, Los Angeles, San Diego, Oakland, San Antonio, San Jose, Scottsdale and Seattle with more cities
Google this week announced that the old interiors of the National Museum of Brazil, located in Rio de Janeiro, are now available on Google Maps, via the Street View imagery. This announcement happens now, after the fire that struck the National Museum of Brazil and destroyed around 20 million pieces
Google this week announced that Facebook Audience Network, AppLovin, and Rubicon Project are joining the open bidding beta program, following the first participants: OpenX, Index Exchange, Smaato, Tapjoy, and AdColony. Developers monetizing their apps with AdMob Open Bidding "are already seeing more ad revenue and less latency for their
ironSource today announced the launch of a ROAS Optimizer tool. The ROAS Optimizer tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal. ironSource says there are 3 main issues preventing user acquisition managers from executing efficient strategies: * Their
DoubleVerify this week announced a partnership with InMobi. DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for all InMobi Exchange impressions within the mobile in-app platform, as well as
Adform this month decided to postpone the IPO and has withdrawn its application to Nasdaq Copenhagen to have its shares admitted to trading and official listing on Nasdaq Copenhagen. Adform said it has postponed the Initial Public Offering on Nasdaq Copenhagen "due to the continued uncertainty and volatility in
DoubleVerify is now able to measure brand safety on campaigns running on YouTube. DoubleVerify says Brand Safety and Suitability controls give advertisers access to DV monitoring against 11 categories that can severely challenge brand safety, such as violence, hate speech, and pornography. “We are excited to enter a new phase
iSpot this week announced that is now able to causal impact of TV to conversion events like at Point-of-Sale (POS), from call centers, in Customer Relationship Management (CRM) data, and location services. iSpot present an example of a retailer for high-end jewelry running a national TV ad
Cetera Technology last month launched a news content curation in the Middle East and North Africa (MENA). Limelines was officially launched to the public on November 27, 2018. Cetera Technology is a Beirut-based digital startup, in Lebanon, curating content from RSS feeds into web, and app environments - iOS and
SAP this month announced free access for SAP partners to SAP Cloud Platform, offering testing, demonstration, and development licensing services. SAP says the open platform as a service (PaaS) acts as a single framework for SAP partners to build and extend on existing SAP solutions. Current SAP partners can renew
Criteo this week released the Digital Lists and Infinite Aisles: Putting CPG & Ecommerce on the Same Shelf report, that contains findings on Criteo's Sponsored Products CPG (Consumer Packaged Goods). Criteo found out that free return shipping and discounts available are the main factors to influence online purchases.
Google yesterday introduced a new price model on Google Ads. Advertisers are now able to pay for conversions in display campaigns instead of paying for impressions or for clicks.
