Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Dropbox this month announced the new Dropbox Extensions, that will enable users to initiate workflows directly within Dropbox across popular content types (including DWG, PDF, Word, image, and multimedia files) and compatible partner applications from Adobe, Autodesk, DocuSign, Vimeo, as well as other category-leading tools. With Dropbox Extensions, users
Adsonica is offering a free trial of its technology for any campaign running between November 1 and December 31, 2018. Adsonica has two-image Audio Display Ads that are compatible with leading platforms, for both mobile and desktop browsers. "Using sound in digital advertising gives creative teams a new
Pixalate this week announced it has received the certification from Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions. Pixalate says it was the first company to receive this accreditation. Currently, Pixalate is now the only accredited solution for
Nielsen and Comcast announced the expansion of their relationship to include digital measurement of Comcast's Xfinity Stream app and web portal. Through this agreement, Xfinity TV audiences watching programming on computers and mobile devices will be included in aggregate in Nielsen Digital in TV Ratings and Digital Content
Pandora this week unveiled its podcast offering, powered by the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations. On November, 13, Pandora started to roll out beta access to select listeners on mobile devices. Users
The Trade Desk (TTD) this week announced the integration of Baidu Exchange Services, iQIYI, Baidu's video streaming service, Tencent Social Ads, and Youku, the Alibaba's video streaming service. The Trade Desk says these integrations enables advertisers to reach and engage millions of consumers in China. "
Verizon Media Group/Oath this week launched a new Yahoo app, a "one-stop shop" with all Yahoo products available on iOS and Android. Yahoo app, in a signed-in experience, has personalized preferences and is different according to the user location. Yahoo app serves as a daily
Google this week announced the release of TrueView for Reach for all advertisers and agencies worldwide in Display & Video 360 and in Google Ads. TrueView for Reach was in beta since April. TrueView for Reach enables advertisers to use CPM buying on YouTube and Google video partners with the
Google this month launched a new smart bidding method called Target Impression Share. The newly automated bidding will try to show the ad on 100% of auctions in the campaign. Target Impression Share only works on Search. Amulya Sanagavarapu, Product Manager, Bidding, at Google says Target Impression Share was launched
Google yesterday launched globally the Video Ad Sequencing tool in Google Ads. Video Ad Sequencing enables advertisers to use a series of video ads (TrueView and Bumper Ads) in sequence, targeting a CPM or a CPV. Advertisers can also target CPM to run both formats in the sequence. Video Ad
Samsung Galaxy Watch was launched this summer, made available in the USA in August, and will become available in Europe this month. The price of Samsung Galaxy Watch 46mm is $349.99 in the US and €299.99 in Europe. The 42mm version cost $329.99 in the US and
TA Digital yesterday announced that is now the only Adobe business partner with three specializations − Adobe Experience Manager Sites, Adobe Experience Manager Run & Operate, and Adobe Analytics. "Congratulations to TA Digital, Inc. for achieving Adobe Analytics Specialization in the Americas region. Specialized Partners are certified by Adobe for
