Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week announced the release of TrueView for Reach for all advertisers and agencies worldwide in Display & Video 360 and in Google Ads. TrueView for Reach was in beta since April. TrueView for Reach enables advertisers to use CPM buying on YouTube and Google video partners with the
Google this month launched a new smart bidding method called Target Impression Share. The newly automated bidding will try to show the ad on 100% of auctions in the campaign. Target Impression Share only works on Search. Amulya Sanagavarapu, Product Manager, Bidding, at Google says Target Impression Share was launched
Google yesterday launched globally the Video Ad Sequencing tool in Google Ads. Video Ad Sequencing enables advertisers to use a series of video ads (TrueView and Bumper Ads) in sequence, targeting a CPM or a CPV. Advertisers can also target CPM to run both formats in the sequence. Video Ad
Samsung Galaxy Watch was launched this summer, made available in the USA in August, and will become available in Europe this month. The price of Samsung Galaxy Watch 46mm is $349.99 in the US and €299.99 in Europe. The 42mm version cost $329.99 in the US and
TA Digital yesterday announced that is now the only Adobe business partner with three specializations − Adobe Experience Manager Sites, Adobe Experience Manager Run & Operate, and Adobe Analytics. "Congratulations to TA Digital, Inc. for achieving Adobe Analytics Specialization in the Americas region. Specialized Partners are certified by Adobe for
Comscore yesterday announced that Discovery is now an official beta partner for Comscore Campaign Ratings (CCR). Comscore said Discovery is one of the latest media brands to join the beta, which launched in September of this year in partnership with 12 media brand partners. "As we continue to innovate
Adjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps. Adjust's Global Benchmarks 2.0 new metrics included on the new version are Click Through Rate (CTR), Conversion Rate from Click to
AMP Project today announced the launch of AMP Story ads in Google Ad Manager. AMP Story ads enable publishers to monetize AMP Stories, a full-screen tappable experience that immerses readers in the mobile content. Story Ads are fullscreen ad placements that appear in AMP stories. Ad placement & insertion
Last week, Adobe and Dropbox announced a new partnership to integrate Adobe Sign into the new Dropbox Extensions. Lisa Croft, Group Product Marketing Manager at Adobe, said Send for Signature for Adobe Sign in Dropbox Extensions is expected to be available by end of year. With Adobe Sign as Dropbox
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The Study reveals that mobile ad spend crossed the €10bn mark and is approaching a 50% share
System1 today launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand the potential of their campaigns to drive long-term growth. The service is launching with two years of data covering over 27,000 TV ads from the USA and UK.
Comscore today announced that AMC Networks is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore's cross-platform video advertising measurement solution. Access to CCR will enable AMC Networks to have an unduplicated view of video campaigns across linear TV, OTT, desktop, and mobile. "
