Google introduces the Optimization Score in Google Ads mobile app

Google yesterday introduced the Optimization Score in Google Ads mobile app. Ryan Beauchamp, Product Manager, at Google Ads, wrote yesterday that the Optimization Score previously was only available on the web UI.

Optimization Score is a module in Google Ads that helps advertisers prioritize recommendations. The score goes from 0% to 100%, and Google said last month that advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions.

To see the optimization score on the mobile app, advertisers need to download the Google Ads mobile app on Android or iOS and navigate to the Recommendations page.