Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week announced the introduction of ad pod on YouTube. This new experience will be launched on desktop devices this year and then followed by mobile and TV screens. YouTube ads on ad pods mean two ads stacked back to back, where viewers have the option to skip directly
Google last week announced the integration of Lighthouse as Pagespeed Insights' analysis engine. Google says this enables developers to get the same performance audits and recommendations on the web. Pagespeed Insights (PSI) also incorporates field data provided by the Chrome User Experience Report (CrUX). According to Google, the new
Google this month introduced a new Affinity audience in DV360. The audience is called Light TV Viewers and is available for targeting. Google says "Light TV Viewers typically watch less than one hour of broadcast or cable TV per day and tend to no longer be paying for cable
Samsung announced discount deals in South Africa on Samsung TV’s, smartphones and wearables. All stocks are limited and the discounts are available in Samsung Stores nationwide. Samsung says Black Friday has grown in popularity exponentially in South Africa. The TV deals are valid from 21 November to 26 November
AdsWizz yesterday announced the integration of its global audio marketplace within Google Display and Video 360. AdsWizz says the integration also opens up Pandora to audio ad buys via DV360. The numbers from AdsWizz * AdWave has more than 3 billion global audio ad impressions every month; * AdWave is available through
Amazon Web Services this month announced it will open an infrastructure region in Italy in early 2020. The AWS Europe (Milan) Region will comprise of three Availability Zones and will be AWS’s sixth region in Europe, joining existing regions in France, Germany, Ireland, the UK, and Sweden (launching in
Amazon this month launched Alexa and Echo in Mexico. Amazon says Alexa has learned to speak and understand Spanish tailored for Mexico, and developers around the world are creating skills and devices with Alexa built-in for Mexican customers. “Tens of millions of customers around the world are already using
RTB House has developed multi-layer brand safety mechanisms to offer brands a solution based on individual requirements, the company announced this month. RTB House says that with real-time content analysis and natural language processing at its core, RTB House’s new brand safety platform skims tens of thousands
Mediacorp, Singapore's technology provider for the global audio industry, this month has selected Triton Digital to power its digital audio and podcast strategy. “At Mediacorp, our partners play a significant role in our mission to create and deliver high quality content experiences to our audiences. Our live stream
Google rebranded the app Files Go into Files by Google. Files by Google app was also redesigned. Now, when files are cleared, there is a celebration on how much the user saved. Google is telling users what it was freed up. Files by Google is used by over 30 million
Apple today opened a new store in Paris. It is Apple Champs-Élysées. Apple says is paying tribute to Paris’s rich history and creativity. Housed in a Haussmann-era apartment building, the inner courtyard has been transformed into Apple’s grandest Forum, dedicated to free Today at Apple sessions.
Taboola this month announced that Tribune Publishing is launching Taboola Feed exclusively across all of their digital properties, including the Chicago Tribune, the Baltimore Sun, and the Orlando Sentinel. Tribune Publishing is based in Chicago, originally founded on June 10, 1847 (171 years ago), as the Chicago Daily Tribune. “Balancing
