Facebook rolls out the lead generation click-to-Messenger ads in Messenger
Facebook this week rolled out the lead generation in Messenger globally. The ads are click-to-Messenger, and are created in the messages objective. The click-to-Messenger ads open a Messenger conversation between a person and business and kicks off a set of questions that can be answered through pre-filled or free form text.
![](https://ppc.land/content/images/2023/08/https-3A-2F-2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com-2Fpublic-2Fimages-2Fa879e48f-6780-42ce-a48a-83bd8f66843d_4000x2400-1.jpeg)
According to Facebook, businesses can then integrate with their CRM provider and continue the conversation with qualified leads through Pages Inbox, Pages Manager App or a third-party live chat provider.
Facebook says businesses engaging with potential leads in their preferred channel are seeing results. RIFT Tax, a UK-based financial services company, used lead generation in Messenger to increase its customer base of Armed Forces members—increasing qualified leads by 42%. By following up with leads in Messenger, RIFT Tax was able to respond in less than 10 minutes and achieved an 18% higher lead resolve rate versus phone.
“Due to the success and improved KPI’s, we’re putting forward a business case to add Facebook Messenger to our mix of channels for lead acquisition and to further develop using Facebook Messenger as a communication channel throughout the customer journey,” said Alicia Urunsak, Senior Paid Digital Performance Manager for RIFT Tax.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers