By Luís Daniel Rijo — Sep 1, 2019

YouTube starts to abbreviate public subscriber counts

Google started to roll out the abbreviated public subscriber counts. The change will impact both YouTube and the public YouTube Data API Service. YouTube creators will continue to see their full subscriber counts privately in YouTube Studio and YouTube Analytics.

According to Google, this addresses creator concerns about stress and wellbeing, specifically around tracking public subscriber counts in real time.

Public subscriber counts accessible via the public YouTube Data API Service will be abbreviated for subscriber counts greater than 1000 subscribers.

For example, a channel with 123,456,789 subs will return 123 000 000 via the YouTube Data API Service.

If a channel has 4,227 subscribers, the public subscriber count will read “4.2k” until the channel reaches 4,300.

If a channel has 133,017 subscribers, the public subscriber count will read “133K” until the channel reaches 134,000.

If a channel has 51,389,232, the public subscriber count will read “51M” until the channel reaches 52,000,000.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email