Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Samsung and Telefonica are testing 5G in Hamburg, Germany. Telefónica Deutschland and Samsung Electronics have agreed to run 20 Fixed Wireless Access (FWA) trials. Samsung says up to 20 households in Hamburg will test the Gigabit technology in Germany from November over a period of three months. Samsung will support
Since Tuesday, October 30, Group FaceTime and more than 70 new emoji are available in the iPhone and the iPad. Within iOS 12.1 users can use Group FaceTime, enabling users to chat from 2 to 32 people. How to create a Group FaceTime To add another person, join an
The digital ad spend in Spain grew 9% last year, according to a PWC/IAB Spain study. Last year, agencies and advertisers spent 1708 million euros in digital advertising, making Spain the 9th biggest advertising market in Europe for digital advertising. By population, Spain should be the 6th European market
Google introduced this week a new workflow in Google Ads that is mandatory to all advertisers when they create campaigns. The advertisers need to inform Google if the campaign goal is for sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion or if it will
Meredith this week announced an agreement to sell the FORTUNE media brand for $150 million cash to Fortune Media Group Holdings Limited, wholly owned by Chatchaval Jiaravanon. The transaction is subject to regulatory approval and is expected to close in 2018. Jiaravanon will own FORTUNE as a personal private investment
Bing this week introduced a new AI-powered feature for reporting on performance. The Performance Targets feature enable advertisers to set targets on groups of the campaigns and track their performance on the metrics advertisers select. With the new reporting, advertisers can promptly know how they are progressing towards the
DPAA announced this week that Mimo Monitors has joined the association. Mimo Monitors, established in 2008, is an expert in small touchscreen monitors, displays and tablets. Designed with a solutions-first and customer-oriented approach, they specialize in small footprint, high value displays that provide digital signage, conference rooms, kiosks,
Digital Marketing Institute (DMI) this week announced it will provide exclusive content and digital assets for graphics design education to HubSpot’s official learning resource, HubSpot Academy.
Taboola last month announced is bringing content recommendations into vivo android smartphones. Taboola formed a partnership with vivo, the 5th largest smartphone manufacturer in the world, to boost the Taboola Newss audience in Asia.
OpenX this week announced the appointment of Michael Martin as VP of Global DSP Partnerships. Michael is joining OpenX after more than 10 years at Google where he most recently served as head of sales, media & platforms for DoubleClick and previously held leadership roles for DBM, AdX and other
LinkedIn this week announced the beta release of Objective-Based Advertising in Campaign Manager. LinkedIn says this is a complete overhaul of Campaign Manager. The newly designed campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019, and will be available to all
Teads this week revealed conclusions of a study that found that 6 second ads often struggle to develop a narrative in a short amount of time, which is a key factor in building an emotional connection. This conclusion was based on a study of Realeyes, that analysed 166 six-second
