Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
LinkedIn this week announced the beta release of Objective-Based Advertising in Campaign Manager. LinkedIn says this is a complete overhaul of Campaign Manager. The newly designed campaign creation experience will lay the groundwork for objective-based optimization and pricing to come mid-2019, and will be available to all
Teads this week revealed conclusions of a study that found that 6 second ads often struggle to develop a narrative in a short amount of time, which is a key factor in building an emotional connection. This conclusion was based on a study of Realeyes, that analysed 166 six-second
On Google Ads, Average Position doesn't show where the ad appears on the page. Instead, average position reflects the order that your ad appears versus the other ads in the ad auction, Julien Jacquet, Product Manager at Google Ads wrote yesterday. Google explains that as a result, an
LinkedIn integrated Vimeo within LinkedIn, to display videos from Vimeo directly on the company pages. Peter Roybal, Product Manager at LinkedIn said this is "the first end-to-end video integration with a video platform, as part of its commitment to investing in video as a highly engaging content
Google today introduced new report types on the Google Ads add-on for Google Sheets, an add-on launched this year, in July. Abhishek Kumar, Product Manager, Google Ads at Google, said that data will be now updated automatically. A new option was added that to schedule when the sheets
Google is rolling out four new metrics over the next several weeks that provide insights on where the ads are appearing on the search results page. Julien Jacquet, Product Manager at Google Ads, explained yesterday that the average position in Google Ads shows only the position in relation with the
Comscore yesterday announced a new partnership with Snap to integrate Snapchat Discover traffic into Comscore's digital audience measurement solutions. Comscore says the inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience traffic on both owned-and-operated
DPAA announced today that UK-based voodooh has joined the association. voodooh is a 100% independent DOOH company producing campaigns, specialist project delivery and consulting services for media owners and brands. According to DPAA, membership in the DPAA community brings multiple benefits, including admission to quarterly "mini summit"
Adobe Advertising Cloud, part of Adobe Experience Cloud, is partnering with A Million Ads, a company specialized in data-driven audio marketing. Adobe Advertising Cloud and A Million Ads are partnering to expand the ways advertisers target and capture the attention of key audiences with personalized, data-driven audio ads.
Adobe announced last month on Adobe Advertising Cloud Search, recommendations about Google’s exact match change. Since September, Google is calling the exact match “close variants." Adobe is recommending advertisers to closely monitor search query reports to exact match keywords. Now that exact match keywords can map to variations
Baidu is set to launch a fleet of autonomous driving taxis next year for pilot operations in Changsha, the capital city of Hunan province in the south-central part of China, Baidu announced last week. The fleet of over 100 vehicles will be China’s first group of autonomous driving
Since this week, Google is making possible G Suite users to access all extensions in one place by bringing add-ons and web apps from the Chrome Web Store into the G Suite Marketplace. G Suite Marketplace is the app store for G Suite. Google says that going forward, new
