WPP this week announced that is creating a new co-location campus in San Francisco, housing over 1,000 people in 115,000 square feet. The move will be completed in the third quarter of 2021.
According to WPP, the new co-location is at 360 Third Street, a recently redeveloped building located in the South of Market area (SOMA)/Finance and Technology district.
“Technology, and technology clients, are critical to WPP’s strategy as we continue to evolve as a creative transformation company. The sector contains potential partners for WPP companies who are helping their clients deal with technology-disrupted markets, and potential clients in a growing category. The San Francisco Campus gives us a base to develop both aspects,” said Mark Read, CEO of WPP.
BDG architecture + design will design the interior office space in collaboration with Universal Design Studios, both WPP companies. The San Francisco project will target a “Gold” LEED rating.
The San Francisco Campus will be WPP’s ninth in North America. WPP says that by 2023, there will be 85,000 people in 40 campus locations worldwide. This year, in addition to San Francisco, WPP has announced new co-locations in Düsseldorf, Paris, Manchester (UK) and, most recently, Mumbai and Gurugram in India.