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Luis Rijo
Frankfurt, Germany
11352 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • 1 min read

    Marc Bignell joins GroupM as Global Head of Trading

    GroupM last month announced Marc Bignell as Global Head of Trading. Marc Bignell is based in London and is reporting to Chief Investment Officer Nick Theakstone. “By a wide margin, GroupM remains the largest media investment group worldwide, so the opportunity to take a leadership role in its future success

  • 1 min read

    Amazon launches Alexa and Echo in Italy and Spain with a discount of 40%

    Alexa and Echo are now available for Italy and Spain, Amazon announced. Developers around the world have already created skills and devices with Alexa built-in for Italian and Spanish customers. “Tens of millions of customers around the world are already using Alexa, and today we’re excited to introduce

  • 2 min read

    Amazon Web Services is opening the first data center in Africa

    The new AWS Africa (Cape Town) region will consist of three availability zones. Currently, AWS has 19 infrastructure regions worldwide.

  • 2 min read

    IAB Singapore is now IAB SEA+India

    IAB Singapore is now IAB SEA+India, representing the local markets of Southeast Asia and India. IAB says this evolution follows a sevenfold growth in the last four years and strong demand from members. IAB SEA+India brings together publishers, agencies and platforms from Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam,

  • 1 min read

    Walled Gardens: Facebook vs. Youtube in third-party measurement

    Facebook, known to be a walled garden, is now more open to third-party measurement than YouTube. While Facebook allows 35 companies to do an independent measurement of the ads and audiences, YouTube is only allowing third-party measurement from 6 companies (Google included) since May 21, 2018. Third-party

  • 1 min read

    New reCAPTCHA built by Google is less annoying

    Google this week introduced a new version of reCAPTCHA, a new API that helps website owners detect abusive traffic on websites without user interaction.

  • 1 min read

    BrightTALK is now a HubSpot Connect Partner

    BrightTALK today announced that it has joined HubSpot as a Connect Partner with a certified integration. The new BrightTALK integration allows HubSpot's marketing automation capabilities to be used by marketers to capture information about how their webinars and online talks are being viewed and engaged with. Marketers on

  • 1 min read

    Global buys leanStream in Canada

    Global, the Media & Entertainment group, has acquired the digital audio sales division of Canadian based audio streaming solutions provider, leanStream. Global says this move brings DAX to Canada and gives Global an ad sales and ad tech footprint in the country. With the launch of DAX Canada, the platform&

  • 1 min read

    Diana Littman joins Publicis as US CEO

    Publicis Groupe today announced the appointment of Diana Littman as CEO, MSL US, reporting directly to Arthur Sadoun, Chairman, and CEO of Publicis Groupe. "Joining MSL, Publicis Groupe and Arthur on the journey to lead the industry at a time of mass marketing disruption and unprecedented change is uniquely

  • SnapChat launches a Snap Camera for desktop 1 min read

    SnapChat launches a Snap Camera for desktop

    SnapChat is following the users on all devices. Last week, SnapChat launched Snap Camera, a new application running with the webcams installed on Windows and Mac.

  • 1 min read

    Criteo acquires Manage, a US company with an app install advertising solution

    Criteo says is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution.

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