Spotify this month introduced Interest and Real-Time Context Targeting in Ad Studio. Ad Studio is Spotify’s self-serve ad platform.
With Interest Targeting advertisers are able to reach relevant audiences based on the activities and topics they’re passionate about — informed by their podcast, playlist, and platform preferences. According to Spotify, advertisers can choose from categories (like Comedy, Cooking, and Tech) to reach listeners who have indicated interests that align with the campaign message.
With Real-Time Context Targeting advertisers can reach listeners as they stream in specific moments throughout their day. Advertisers can choose from a variety of real-time contexts (like Working Out, Studying, or Dinner Time) to deliver the message in the right moment.
Spotify Ad Studio is available only in the US, UK, Canada and Australia.