By Luís Daniel Rijo in Audio News — Aug 10, 2019

Spotify introduces Interest and Real-Time Context Targeting in Ad Studio

Spotify this month introduced Interest and Real-Time Context Targeting in Ad Studio. Ad Studio is Spotify’s self-serve ad platform.

With Interest Targeting advertisers are able to reach relevant audiences based on the activities and topics they’re passionate about — informed by their podcast, playlist, and platform preferences. According to Spotify, advertisers can choose from categories (like Comedy, Cooking, and Tech) to reach listeners who have indicated interests that align with the campaign message.

With Real-Time Context Targeting advertisers can reach listeners as they stream in specific moments throughout their day. Advertisers can choose from a variety of real-time contexts (like Working Out, Studying, or Dinner Time) to deliver the message in the right moment.

Spotify Ad Studio is available only in the US, UK, Canada and Australia.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email