Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9104 Articles

Search - Apr 04, 2026 Italy's search habits are shifting faster than brands can measure

Italian piazza at dusk with holographic AI search layers over classical architecture.

Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.

by Luis Rijo

Video - Apr 04, 2026 OpenAI buys TBPN: the tech show that never asked hard questions

OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.

by Luis Rijo

Search - Apr 04, 2026 Google Search Console impressions bug ran for nearly a year unnoticed

Google confirms a Search Console logging error inflated impression data from May 13, 2025. A fix is rolling out, and impressions will drop in coming weeks.

by Luis Rijo

Social - Apr 04, 2026 IAB Polska publishes nano and microinfluencer guide as trust data turns stark

IAB Polska nano and microinfluencer guide cover displayed on a tablet screen

IAB Polska released a practical guide on nano and microinfluencer marketing on March 19, 2026, as research shows only 30% of Polish social media users trust influencer content.

by Luis Rijo

Retail - Apr 04, 2026 Amazon's payment change: ad costs to auto-deduct from seller proceeds April 15

Amazon warehouse with locked cash box on steel table, ad costs deducted from seller proceeds

Amazon Ads moves to proceeds billing for a portion of advertisers April 15, with Pay by Invoice available as an alternative and credit cards remaining a secondary option.

by Luis Rijo

Search - Apr 02, 2026 Google's first mainland China search event lands in Shanghai on May 15

Google Search Central Live Shanghai 2026 brings SEO, search optimization, and global market expansion topics to mainland China for the first time on May 15.

by Luis Rijo

Video - Apr 02, 2026 Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach

Family watching a YouTube creator show on their living room TV at night.

Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.

by Luis Rijo

Data - Apr 02, 2026 Most marketers can't predict their audience - and AI isn't fixing it yet

Marketer alone facing walls of data screens with blurred audience faces, unable to see clearly.

Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.

by Luis Rijo