Social Meta advertising experts warn inflated ROAS misleads marketers Industry professionals highlight attribution problems that create false performance metrics in digital campaigns.
AI Raptive study shows AI content cuts reader trust by half Raptive research reveals suspected AI content reduces reader trust 50% and hurts brand ad performance by 14%.
Data Ahrefs Web Analytics receives Google Tag Manager template approval Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.
Data Publishers deploy bid throttling to tackle programmatic waste New strategies emerge to control duplicate requests as header bidding creates auction chaos.
Data Comscore partners with HyphaMetrics for advanced CTV measurement Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.
AI WP Engine introduces AI toolkit for enhanced WordPress search WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.
Data LG Ad Solutions integrates with Viant to advance addressability in CTV Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.
DOOH VIOOH adds Outernet's premium London inventory to programmatic Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens.
Data Google Analytics enhances item data import with custom dimensions support Enhanced functionality enables flexible product catalog integration without mandatory item IDs for extensive merchandise databases.
AI Nearly 90% of advertisers will use AI to build video ads by 2026 IAB report reveals 86% of buyers using AI for video ads, with CTV inventory becoming 47% biddable as performance metrics dominate.
Video The Trade Desk joins S&P 500 following strong programmatic growth The demand-side platform replaces ANSYS in the prestigious stock index on July 18, 2025.
Social WhatsApp launches group voice chats for instant group conversations Group voice chat feature rolls out today, allowing users to start live conversations without ringing all participants.
Video LinkedIn Creative Labs reveals what makes B2B video content successful LinkedIn's most comprehensive video marketing study analyzed 13,000 advertisements to determine the creative elements that drive higher engagement rates.
Display Vodafone increases news ad inventory 10% with AI brand suitability strategy Telecom leader achieves 41% block rate reduction using DoubleVerify technology.
Audio SiriusXM launches low-cost ad-supported plan targeting 100 million vehicles Audio entertainment company introduces SiriusXM Play with limited ads for under $7 monthly.
Video Netflix commands 8.3% of total TV as streaming hits 46% market share Nielsen's 50th monthly report reveals Netflix's strongest monthly performance as summer viewing patterns reshape television landscape.
AI Anthropic unveils comprehensive financial analysis platform with Claude AI company launches unified solution targeting banks, asset managers, and insurers with expanded data integrations.
AI Index Exchange invests in First Party Capital as programmatic enters AI-powered phase Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.
Retail Back-to-school shoppers begin purchasing earlier due to tariff concerns Two-thirds of families start July shopping as spending reaches $39.4 billion amid inflation fears and retailer promotional events.
Social Facebook introduces stronger measures against unoriginal content creators Platform expands enforcement to protect original creators from spammy behavior and fake engagement tactics.
Search Marketing agency proves AI responses can be manipulated through targeted content Study confirms successful influence of ChatGPT and Perplexity using low-authority expired domains with minimal investment.
Video YouTube clarifies "inauthentic content" policy changes YouTube's minor policy update addresses creator confusion about AI and content monetization rules.
Retail IAB Europe releases updated retail media definitions for European markets IAB Europe introduces comprehensive framework covering on-site, off-site and in-store advertising formats across digital landscape.
Retail IAB Europe releases retail media best practice guides IAB Europe publishes comprehensive frameworks for buyers and networks to optimize retail media campaign performance across European markets.
Retail IAB Europe updates retail media guide for 2025 market Comprehensive 101 resource addresses €10bn European sector growth.
