Video Viant Technology surpasses Q3 earnings estimates with CTV growth Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.
Display NFL betting apps face install decline as fantasy platforms surge Sports betting apps recorded 39% fewer installs during the 2025 NFL season's first 14 weeks, while fantasy platforms achieved 40% user growth and 106% revenue gains.
Data Vodafone withdraws from public internet exchanges in Germany Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.
DOOH Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities APG|SGA deploys 32 digital displays across two municipalities, enabling authorities to override commercial content during emergencies while providing residents with cultural information and public announcements.
Video Retail media and CTV converge as shopping shifts to streaming IAB Europe analysis examines data-driven targeting synergies between retail media networks and connected television advertising platforms across Europe.
Retail Reddit launches WooCommerce integration for small business advertisers Reddit introduced a direct integration with WooCommerce on November 12, 2025, providing millions of small-to-medium-sized e-commerce merchants streamlined access to its advertising platform.
Display Mozilla Ads partners with Equativ for privacy-first programmatic Mozilla Ads selected Equativ as its exclusive full-stack programmatic partner, granting media buyers direct access to privacy-safe native advertising on Firefox homepage through November 12, 2025, announcement.
Data Amazon adds Brand Store page views metric for Sponsored Brands Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.
Data Amazon expands offline sales measurement to five product categories Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.
Video Amazon enables zip code-level ad targeting for Prime Video Amazon's location-based interactive ads let advertisers customize national TV commercials with local pricing and details across thousands of zip codes.
Data Amazon DSP expands in-market audiences to 32 countries with unified targeting Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.
Retail Amazon enhances Performance+ and Brand+ with AI improvements and insights Amazon updates Performance+ and Brand+ with improved AI targeting, consideration tactics, and insight cards showing shopper engagement on November 10, 2025.
Search Amazon launches interactive video format for Sponsored Products campaigns Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.
Data Amazon extends Marketing Cloud lookback window from 13 to 25 months Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.
Data Amazon Marketing Cloud launches Prime Video viewership signals for advertisers Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.
Video YouTube creators challenge platform's claims of manual appeal reviews Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.
Data Amazon launches unified reporting system across advertising products Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.
Retail Amazon launches free AI prompts for sponsored ad campaigns Amazon begins open beta of conversational advertising enhancement that automatically engages shoppers with product expertise at decision moments across U.S. campaigns.
Data Amazon adds AI agent for Marketing Cloud analytics queries Amazon launches Ads Agent for Marketing Cloud on November 11, enabling SQL generation through natural language and reducing query development time.
Display Amazon unifies DSP and sponsored ads in single Campaign Manager platform Amazon consolidates sponsored ads and DSP into one Campaign Manager hub on November 10, 2025, streamlining workflows through AI-powered features.
AI Amazon Creative Agent adds TV capabilities at unBoxed 2025 Amazon extended its agentic AI creative solution to include Streaming TV and Sponsored TV ads, consolidating campaign development in a single unified platform.
Display Amazon launches AI agent for automated campaign management Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms.
Social Meta discontinues Facebook Like and Comment buttons for external websites Meta plans to remove Facebook Like and Comment buttons from third-party websites on February 10, 2026, marking the end of social plugin features.
Audio Amazon Music launches Fan Groups for community-based music discovery Amazon Music introduces Fan Groups in Canada, enabling listeners to share and discover music through dedicated communities without leaving the streaming app.
Display Index Exchange files antitrust lawsuit against Google over ad tech monopoly Index Exchange filed federal lawsuit Nov. 10 seeking damages for Google's decade-long manipulation of ad exchange markets through First Look, Last Look, and Project Poirot.
