Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8918 Articles

DOOH - Dec 20, 2025 Place Exchange just made DOOH buying as easy as display ads

Digital out-of-home advertising screen displays promotional content in high-traffic elevator lobby location.

Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement.

by Luis Espada

AI - Dec 19, 2025 Contentsquare brings AI analytics to Shopify checkout process

Contentsquare announces Shopify partnership on December 17, enabling session replay, heatmaps, and frustration scoring across checkout flows for merchants.

by Luis Espada

AI - Dec 19, 2025 Google sues SerpApi over search scraping in copyright lawsuit

Google filed lawsuit Dec. 19 against Texas API company for bypassing SearchGuard protections and scraping copyrighted content from search results pages.

by Luis Espada

Data - Dec 19, 2025 DoubleVerify sued for allegedly not verifying its own claims

Shareholder derivative lawsuit accuses DoubleVerify executives of misleading investors about AI capabilities, bot detection failures, and closed platform challenges during 2023-2025.

by Luis Espada

Video - Dec 18, 2025 The Trade Desk cut 39 jobs during employee meeting a year after its biggest reorg

The Trade Desk dismissed approximately 39 employees on December 17, 2025, during an all-hands meeting, marking the second significant workforce adjustment in 12 months at the programmatic advertising platform.

by Luis Espada

Data - Dec 18, 2025 Austrian court gives one man total access to his Meta data after 11-year battle

Meta ordered to reveal all user data after decade-long privacy case ends with Austrian court victory establishing unprecedented access rights under GDPR Article 15.

by Luis Espada

Data - Dec 18, 2025 Texas sues Hisense over smart TV surveillance affecting 1.27 million residents

Texas Attorney General files lawsuit against Hisense for collecting viewing data through ACR technology from 470,000 households without proper consent or disclosure.

by Luis Espada

Data - Dec 18, 2025 Belgian court overturns data fine in direct marketing ruling

Brussels appeals court annuls GDPR reprimand for marketing campaign targeting age groups, finding health benefits justified processing under legitimate interest assessment.

by Luis Espada