Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8919 Articles

Retail - Dec 16, 2025 Berlin court rules 1,099 hotels can claim damages from Booking.com

Berlin Regional Court confirms over 1,000 German hotels have right to compensation from Booking.com for anticompetitive best price clauses used Europe-wide.

by Luis Espada

Display - Dec 16, 2025 Kochava launches certification for major ad platforms Meta, Google, TikTok

Kochava announced December 15 its Partner Certification Program recognizing Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi for integration quality standards.

by Luis Espada

Audio - Dec 16, 2025 Comscore adds audio and social to cross-platform measurement suite

Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels.

by Luis Espada

Video - Dec 16, 2025 YouTube Create finally arrives on iPhone after year-long Android exclusivity

YouTube brings its free video editing app to iOS on December 15, 2025, offering creators automated captions, royalty-free music, and AI-powered tools.

by Luis Espada

DOOH - Dec 14, 2025 Search budgets shift to social and CTV as B2B targeting enters new precision era

B2B digital advertising channels including social, audio, CTV, and DOOH converging around central targeting hub.

Intentsify executive forecasts search dollars flowing to paid social, audio, CTV, and DOOH while B2B targeting sophistication increases and AI tools face reality check in 2026.

by Luis Espada

DOOH - Dec 14, 2025 AI won't replace OOH creatives in 2026—it will finally set them free

Digital out-of-home billboard displays creative content in urban street scene with pedestrians and transit

Shawn Spooner predicts artificial intelligence will enhance out-of-home advertising creativity by automating planning tasks and enabling contextual testing at scale.

by Luis Espada

AI - Dec 14, 2025 Most Americans doubt AI will enhance human abilities, new survey reveals

Survey of U.S. adults shows majorities view AI negatively for creativity and relationships, with younger users particularly skeptical despite heavy usage.

by Luis Espada

Search - Dec 14, 2025 77% of UK marketers predict growth while AI stays out of creative roles

77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.

by Luis Espada