Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8919 Articles

Video - Dec 14, 2025 Global ad spending hits $1.14 trillion as commerce overtakes TV

Commerce surpasses TV as digital channels dominate content-driven ad revenue share through 2030. WPP Media

WPP Media projects 8.8% growth in 2025 advertising revenue, reaching $1.14 trillion globally, with commerce surpassing TV for first time at $178.2B.

by Luis Espada

Search - Dec 14, 2025 Google's third core update of 2025 just dropped before Christmas

Google released its December 2025 core update on December 11, taking up to three weeks to roll out as website owners report ranking volatility.

by Luis Espada

DOOH - Dec 14, 2025 NZZ moves to acquire 45% stake in APG|SGA for CHF 220 per share

Swiss media company NZZ to increase APG|SGA stake from 25% to 45% through CHF 220 per share transactions with JCDecaux and Pargesa, pending shareholder approval January 2026.

by Luis Espada

Video - Dec 14, 2025 YouTube adds inline corrections feature for published videos

YouTube Studio interface showing correction feature with timestamped entries in video description field

YouTube introduces native correction system allowing creators to add timestamped fixes to live videos through description field without re-uploading content.

by Luis Espada

AI - Dec 14, 2025 EU regulators identify gatekeepers' AI advantages in data and infrastructure access

Google Search interface displaying Top Stories with Preferred Sources customization feature and star icon.

High-Level Group paper maps Digital Markets Act interplay with AI competition as Brussels opens Google investigation on December 9, 2025, examining content usage terms.

by Luis Espada

Retail - Dec 14, 2025 Amazon Same-Day grocery delivery reaches 2,300 cities across the U.S.

Amazon Prime grocery bags and boxes delivered to residential doorstep with fresh food items

Amazon expanded Same-Day Delivery for fresh groceries to over 2,300 U.S. cities by December 2025, with perishables becoming top sellers and Prime members shopping twice as often.

by Luis Espada

AI - Dec 13, 2025 PubMatic partners with Kontext for AI chatbot advertising

PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.

by Luis Espada

Data - Dec 13, 2025 Google Analytics session attribution confusion spreads among professionals

Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.

by Luis Espada