Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8929 Articles

Data - Dec 04, 2025 Nearly half of UK websites exclude disabled customers online

Research finds 48% of UK websites need accessibility improvements, with travel and hospitality sectors worst affected while councils lead in digital inclusion.

by Luis Espada

AI - Dec 04, 2025 IAB Australia report finds instant answers reshape search measurement

New IAB Australia research reveals brands must shift from traffic volume metrics to citation measurement as zero-click searches transform digital marketing strategies.

by Luis Espada

AI - Dec 03, 2025 Google CEO's $90 billion confession: what he said about your job

Silicon Valley executive reveals unprecedented spending surge while acknowledging workers face an automated future with limited protection or guidance.

by Luis Espada

AI - Dec 03, 2025 Amazon launches AI scene search for Fire TV with Prime Video

Fire TV adds AI-powered scene navigation allowing viewers to jump to specific movie moments using natural language commands through Alexa+.

by Luis Espada

Data - Dec 03, 2025 Marketers drown in data yet struggle to measure campaign impact, report finds

Chart showing 72% of in-house marketers and 55% of agencies struggle to turn data into insights

Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.

by Luis Espada

Display - Dec 03, 2025 AppsFlyer index shows AppLovin, TikTok closing gap with market leaders

AppsFlyer 2025 Performance Index rankings showing Google Ads and Apple Ads leading mobile platforms

AppsFlyer's 2025 Performance Index analyzed 16.2 billion installs across 88 media sources, revealing tighter competition as iOS ad spend rises significantly.

by Luis Espada

Data - Dec 03, 2025 Check My Ads challenges regulators on DMA-GDPR enforcement for advertising

Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.

by Luis Espada

AI - Dec 02, 2025 OpenAI delays advertising to combat Google's AI competition

OpenAI CEO Sam Altman declares code red on December 2, 2025, pushing back advertising and other initiatives to focus on ChatGPT improvements as Google's Gemini gains ground.

by Luis Espada