Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8931 Articles

DOOH - Nov 25, 2025 Broadsign acquires Place Exchange in out-of-home consolidation deal

Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

by Luis Espada

Video - Nov 25, 2025 Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover

Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights.

by Luis Espada

Search - Nov 25, 2025 Adthena detects ads in Google AI Overviews across 25,000 searches

Finance and Retail AI Overviews rise sharply with query length, peaking at 80% for 9-10 word searches.Retry

Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.

by Luis Espada

Data - Nov 25, 2025 MRC and IAB release attention measurement guidelines for advertisers

The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.

by Luis Espada

Search - Nov 24, 2025 Microsoft Advertising retires mobile app in January 2026

Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.

by Luis Espada

Data - Nov 24, 2025 EU opens cloud gatekeeper probes for Amazon and Microsoft

European Commission launches three market investigations examining whether Amazon Web Services and Microsoft Azure should face Digital Markets Act regulation.

by Luis Espada

Retail - Nov 24, 2025 Revolut integrates payment service into Booking.com checkout globally

Fintech company adds one-click payment option for 65 million customers across online travel platform, marking two-year development effort with rewards incentives.

by Luis Espada

Social - Nov 23, 2025 LinkedIn outlines seven promotion tactics for newsletter subscriber growth

LinkedIn publishes comprehensive guide on newsletter promotion including Article Ads, influencer partnerships, and cross-platform strategies.

by Luis Espada