Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8842 Articles

Audio - Mar 03, 2026 NO BATIDÃO holds No. 1 globally as "Golden" fights back in surprise week

Global YouTube music charts Feb 2026: fragmented streams across Brazil, India, Japan and beyond.

YouTube's Feb 20–26, 2026 music charts show NO BATIDÃO topping the global songs chart for an 18th week while Golden rebounds and Bruno Mars climbs fast in 15 territories.

by Luis Espada

Data - Mar 03, 2026 Google's TCF v2.3 deadline hits publishers

Fractured window over European skyline splits compliant and dropped ad consent states at dusk.

Google confirms TCF v2.3 became mandatory on March 1, 2026. Non-compliant publishers now risk ad requests defaulting to limited ads or being dropped entirely.

by Luis Espada

AI - Mar 03, 2026 Deutsche Telekom bets on AI inside phone calls - no app needed

Two people on phone calls with AI assistant icons for dining, travel and scheduling between them.

Deutsche Telekom unveiled the Magenta AI Call Assistant at MWC Barcelona on March 2, 2026, embedding ElevenLabs voice AI directly into its network for real-time translation.

by Luis Espada

Display - Mar 03, 2026 Onetag buys Aryel to merge immersive creative with programmatic curation

Aryel app on smartphone resting on rock, acquired by Onetag for programmatic advertising.

Onetag acquires Aryel on February 28, 2026, combining immersive creative formats with AI-driven programmatic curation across 50,000 placements and 2,000 publishers.

by Luis Espada

Search - Mar 03, 2026 Google's secret thumbnail formula: schema.org and og:image both count

Two glowing metadata tiles beam light onto a search thumbnail — schema.org meets og:image.

Google today clarified it uses both schema.org markup and the og:image meta tag to select image thumbnails in Google Search and Discover, updating its official documentation.

by Luis Espada

Social - Mar 03, 2026 Grok is now a brand safety tool

X deploys Grok AI for brand safety scoring, claiming 99%+ safety rates and 97%+ suitability scores as the platform tries to recover $1.18B in lost ad revenue.

by Luis Espada

Video - Mar 03, 2026 YouTube Premium Lite finally gets background play and downloads

YouTube Premium Lite adds background play and downloads for most non-music videos, narrowing the gap with full Premium. Shorts and music content stay excluded.

by Luis Espada

Display - Mar 03, 2026 BVDW's programmatic curation whitepaper finally defines what the term actually means

Glowing data streams converge into curated deal packages across a dark digital supply chain network with blue and amber nodes.

Germany's BVDW published a 12-page whitepaper in February 2026 on curation in programmatic advertising, setting role definitions, technical standards, and GDPR guidelines.

by Luis Espada