Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8940 Articles

Data - Nov 16, 2025 Similarweb posts eighth straight positive cash flow quarter in Q3

Digital intelligence company reports $71.8M revenue with 11% growth, 6,127 customers, and $268M in remaining performance obligations as GenAI products gain traction.

by Luis Espada

Data - Nov 16, 2025 German court permits telecoms to share customer data with SCHUFA for fraud

Federal Court of Justice rules telecommunications companies can transmit positive customer data to SCHUFA credit bureau under GDPR fraud prevention provisions.

by Luis Espada

Retail - Nov 16, 2025 Google expands shipping policy options for online merchants

Google introduces new Search Console configuration and structured data markup for merchants to share shipping policies without Merchant Center accounts.

by Luis Espada

Search - Nov 16, 2025 Google Search Central Live returns to Zurich in December 2025

Google schedules December 9 event at Europaallee office featuring Search Console team and Lightning Talks, with applications closing November 19.

by Luis Espada

Data - Nov 16, 2025 IAB Tech Lab opens agentic framework and on-device AI for publishers

IAB Tech Lab releases Agentic RTB Framework v1.0 for public comment on November 12 while Verve emphasizes on-device cohort modeling as privacy-compliant solution.

by Luis Espada

AI - Nov 16, 2025 72% of marketers plan more AI use but only 45% feel ready

Survey of 3,169 marketers shows 72% plan AI adoption growth while only 45% feel confident applying it, revealing major readiness challenges in advertising.

by Luis Espada

Audio - Nov 16, 2025 iHeartMedia and TikTok launch creator podcast network with 25 shows

iHeartMedia partners with TikTok to launch podcast network featuring up to 25 creator-hosted shows, national radio channel, and live event integrations.

by Luis Espada

AI - Nov 16, 2025 Advertising platforms merge behind AI agents as infrastructure scramble intensifies

AI agents automate ad campaigns with brain directing connected advertising tools and platforms

Amazon, Google, and IAB Tech Lab accelerate autonomous campaign tools while publishers face measurement challenges from bot-like agentic traffic flooding platforms.

by Luis Espada