Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8940 Articles

Video - Nov 15, 2025 Google terminates over 18,500 channels in Q3 2025 influence operations

Google's TAG removes 18,532 YouTube channels across July through September 2025, targeting coordinated influence operations from Russia, China, and seven other countries.

by Luis Espada

AI - Nov 15, 2025 Google launches agentic checkout and AI shopping tools for holiday season

Google introduces agentic checkout, store-calling AI, and conversational shopping across Search and Gemini app on November 13, 2025, for U.S. holiday shoppers.

by Luis Espada

Retail - Nov 15, 2025 Google outlines five strategies for marketers navigating cautious holiday shoppers

Google released Holiday Essentials guide showing 61% of shoppers more careful spending, while extended shopping seasons and AI Overviews reshape advertising strategies.

by Luis Espada

Data - Nov 15, 2025 IAB Tech Lab opens agentic RTB framework for container-based advertising

IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising.

by Luis Espada

Data - Nov 15, 2025 WhatsApp enables third-party messaging in Europe under DMA compliance

WhatsApp launches interoperable messaging with BirdyChat and Haiket in Europe, allowing cross-platform chats while maintaining end-to-end encryption under DMA requirements.

by Luis Espada

Display - Nov 15, 2025 Microsoft and InMobi reveal holiday retail trends across META markets

The Ultimate Guide to Holiday Season Marketing 2025

Microsoft Advertising and InMobi analyzed 2024 holiday season data across Nigeria, Saudi Arabia, South Africa, Turkey and UAE, revealing major retail trends.

by Luis Espada

Video - Nov 15, 2025 Major League Soccer moves to Apple TV for all subscribers in 2026

Major League Soccer and Apple TV logos with players announcing 2026 streaming partnership integration

Apple TV subscribers will access every Major League Soccer match without additional fees starting in 2026 as the league transitions from standalone MLS Season Pass.

by Luis Espada

Data - Nov 15, 2025 PayPal fails to compel arbitration in Honey affiliate commission lawsuit

Federal court denies PayPal's arbitration motion in class action over Honey browser extension's affiliate commission practices on November 7, 2025.

by Luis Espada