Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8970 Articles

Data - Nov 13, 2025 Google lowers incrementality testing threshold to $5,000 for advertisers

Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.

by Luis Espada

AI - Nov 13, 2025 OpenAI must turn over 20 million ChatGPT conversations to New York Times

Court rejects OpenAI stay request on November 13, requiring disclosure of 20 million anonymized chat logs by November 14 in copyright lawsuit discovery.

by Luis Espada

Retail - Nov 13, 2025 EU eliminates customs exemption for low-value imports from China

EU finance ministers agreed to remove duty exemptions on parcels under €150, targeting Chinese retailers and accelerating implementation from 2028 to early 2026.

by Luis Espada

Search - Nov 13, 2025 OpenAI's Altman says Google profits when search fails

Sam Altman outlined workplace AI transformation and Google's search conflicts during October 17 Progress Conference appearance with economist Tyler Cowen.

by Luis Espada

Search - Nov 13, 2025 Google defends parasite SEO policy amid European investigation

Google characterizes European Commission investigation into site reputation abuse policy as misguided and harmful to search quality.

by Luis Espada

Display - Nov 13, 2025 Amazon introduces fractional share of voice for homepage hero ads

Amazon's homepage hero package now offers advertisers five new share of voice options and audience-specific targeting with full-screen redesigned placements.

by Luis Espada

AI - Nov 13, 2025 Amazon introduces AI targeting for DSP campaigns

Amazon Ads Agent streamlines campaign targeting through natural language commands, eliminating manual audience selection across Amazon DSP platforms.

by Luis Espada

Display - Nov 13, 2025 Amazon launches closed beta for AI agent advertising integration

Amazon Ads debuts MCP Server enabling natural language interactions with advertising APIs through standardized protocol for AI agents and models.

by Luis Espada