Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8970 Articles

Search - Nov 12, 2025 EU prepares probe into Google's site reputation abuse policy

European Commission prepares Digital Markets Act investigation into Google's site reputation abuse policy.

The European Commission plans to investigate claims that Google demoted publishers who carry paid promotional content under its Digital Markets Act.

by Luis Espada

AI - Nov 12, 2025 Google launches Ads and Analytics Advisors for all English accounts

Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.

by Luis Espada

Video - Nov 12, 2025 YouTube clarifies ad policy for non-monetized Partner Program videos

YouTube Partner Program members who disable monetization on videos will not see ads on that content, platform liaison confirms on November 12.

by Luis Espada

Video - Nov 12, 2025 Viant Technology surpasses Q3 earnings estimates with CTV growth

Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.

by Luis Espada

Display - Nov 12, 2025 NFL betting apps face install decline as fantasy platforms surge

Chart showing Pick'em apps outpacing traditional sportsbooks in user growth during 2025 NFL seasonRetry

Sports betting apps recorded 39% fewer installs during the 2025 NFL season's first 14 weeks, while fantasy platforms achieved 40% user growth and 106% revenue gains.

by Luis Espada

Data - Nov 12, 2025 Vodafone withdraws from public internet exchanges in Germany

Vodafone disconnects network cables from public internet exchanges, transitioning to private peering model.

Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.

by Luis Espada

DOOH - Nov 12, 2025 Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities

APG|SGA deploys 32 digital displays across two municipalities, enabling authorities to override commercial content during emergencies while providing residents with cultural information and public announcements.

by Luis Espada

Video - Nov 12, 2025 Retail media and CTV converge as shopping shifts to streaming

IAB Europe analysis examines data-driven targeting synergies between retail media networks and connected television advertising platforms across Europe.

by Luis Espada