Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8970 Articles

Retail - Nov 12, 2025 Reddit launches WooCommerce integration for small business advertisers

Reddit introduced a direct integration with WooCommerce on November 12, 2025, providing millions of small-to-medium-sized e-commerce merchants streamlined access to its advertising platform.

by Luis Espada

Display - Nov 12, 2025 Mozilla Ads partners with Equativ for privacy-first programmatic

Mozilla Ads selected Equativ as its exclusive full-stack programmatic partner, granting media buyers direct access to privacy-safe native advertising on Firefox homepage through November 12, 2025, announcement.

by Luis Espada

Data - Nov 12, 2025 Amazon adds Brand Store page views metric for Sponsored Brands

Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.

by Luis Espada

Data - Nov 12, 2025 Amazon expands offline sales measurement to five product categories

Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.

by Luis Espada

Video - Nov 12, 2025 Amazon enables zip code-level ad targeting for Prime Video

Amazon's location-based interactive ads let advertisers customize national TV commercials with local pricing and details across thousands of zip codes.

by Luis Espada

Data - Nov 12, 2025 Amazon DSP expands in-market audiences to 32 countries with unified targeting

Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.

by Luis Espada

Retail - Nov 12, 2025 Amazon enhances Performance+ and Brand+ with AI improvements and insights

Amazon updates Performance+ and Brand+ with improved AI targeting, consideration tactics, and insight cards showing shopper engagement on November 10, 2025.

by Luis Espada

Search - Nov 12, 2025 Amazon launches interactive video format for Sponsored Products campaigns

Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.

by Luis Espada