Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8970 Articles

Data - Nov 12, 2025 Amazon extends Marketing Cloud lookback window from 13 to 25 months

Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.

by Luis Espada

Data - Nov 12, 2025 Amazon Marketing Cloud launches Prime Video viewership signals for advertisers

Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.

by Luis Espada

Video - Nov 12, 2025 YouTube creators challenge platform's claims of manual appeal reviews

Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.

by Luis Espada

Data - Nov 12, 2025 Amazon launches unified reporting system across advertising products

Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.

by Luis Espada

Retail - Nov 12, 2025 Amazon launches free AI prompts for sponsored ad campaigns

Amazon begins open beta of conversational advertising enhancement that automatically engages shoppers with product expertise at decision moments across U.S. campaigns.

by Luis Espada

Data - Nov 12, 2025 Amazon adds AI agent for Marketing Cloud analytics queries

Amazon launches Ads Agent for Marketing Cloud on November 11, enabling SQL generation through natural language and reducing query development time.

by Luis Espada

Display - Nov 12, 2025 Amazon unifies DSP and sponsored ads in single Campaign Manager platform

Amazon Campaign Manager interface showing unified dashboard with KPI metrics and AI-powered campaign insights

Amazon consolidates sponsored ads and DSP into one Campaign Manager hub on November 10, 2025, streamlining workflows through AI-powered features.

by Luis Espada

AI - Nov 12, 2025 Amazon Creative Agent adds TV capabilities at unBoxed 2025

Amazon extended its agentic AI creative solution to include Streaming TV and Sponsored TV ads, consolidating campaign development in a single unified platform.

by Luis Espada