Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9003 Articles

Video - Nov 03, 2025 YouTube launches Edit with AI for automated Shorts creation

YouTube introduces Edit with AI in Shorts and YouTube Create app, transforming raw footage into polished videos with automated editing, music, and voiceover in 15 markets.

by Luis Espada

AI - Nov 03, 2025 AI tools stabilize at 1.3% while traditional search hits yearly peak

AI tools reach 0.72% while search hits 10.29% in September 2025, showing parallel growth patterns.

New Q3 2025 data shows AI platforms and search engines both reached September highs, suggesting parallel growth rather than direct competition.

by Luis Espada

AI - Nov 03, 2025 Reports of ChatGPT financial advice ban prove unfounded

Social media reports claiming ChatGPT would no longer provide financial or legal advice stemmed from a single source misinterpreting existing usage policy language from OpenAI.

by Luis Espada

Social - Nov 03, 2025 Meta enhances AI optimization for app and gaming campaigns

Meta announced improved value optimization for app advertisers on November 3, 2025, delivering 29% higher ROAS and enhanced MMP alignment for iOS and Android campaigns.

by Luis Espada

AI - Nov 03, 2025 MNTN launches QuickFrame AI to create studio-quality ads in 12 minutes

MNTN announced QuickFrame AI on October 30, combining Google's Veo, ElevenLabs, and Stability AI to generate complete commercials from URLs in minutes for TV and social.

by Luis Espada

Data - Nov 03, 2025 Google mandates TCF v2.3 migration by February 2026

Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.

by Luis Espada

AI - Nov 02, 2025 AdCP is the tail wagging the dog, says industry veteran

Industry leader warns Ad Context Protocol launch misses opportunity to fix programmatic advertising's structural problems before building new AI systems.

by Luis Espada

Search - Nov 02, 2025 One year after Google apologized to web creators at summit

Small website publishers reflect on traffic losses and algorithm changes one year after October 29, 2024 summit where executives apologized then revealed more AI.

by Luis Espada