Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9007 Articles

Video - Nov 02, 2025 IAB pushes standardized conversion APIs to close CTV outcome gap

IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.

by Luis Espada

Data - Nov 02, 2025 Bombora launches curated ecosystem audiences with premier B2B partners

Bombora debuts curated ecosystem audiences on October 30, 2025, partnering with Crunchbase, Definitive Healthcare, G2, and HG Insights for B2B targeting.

by Luis Espada

Video - Nov 02, 2025 OpenX launches curated video packages for Latin American advertisers

OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market.

by Luis Espada

Video - Nov 02, 2025 LG Ad Solutions introduces AI platform for CTV advertising operations

LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows.

by Luis Espada

AI - Nov 02, 2025 Google expands Mixboard to 180+ countries after September launch

Mixboard, an experimental AI-powered concepting board from Google Labs, now reaches users in over 180 countries following initial September launch, quadrupling board size based on feedback.

by Luis Espada

AI - Nov 02, 2025 Cloudflare unveils registry format for bot and agent authentication

Illustration showing diverse bot faces representing automated agents requiring authentication and registry management.

Cloudflare introduces registry format enabling website operators to discover and validate cryptographic keys from bots and agents at scale, addressing authentication needs.

by Luis Espada

Social - Nov 02, 2025 Bluesky tests new features to improve reply quality and user control

Bluesky's toxicity detection system aims to filter harmful replies and improve conversation quality.

Bluesky announced October 31, 2025 testing social proximity ranking, dislikes beta, toxicity detection, and reply controls to enhance conversation quality.

by Luis Espada

Data - Nov 02, 2025 Microsoft Clarity enforces final cookie consent deadline starting now

Microsoft Clarity begins final enforcement of cookie consent requirements for European traffic on October 31, 2025, affecting analytics features.

by Luis Espada