Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9007 Articles

AI - Nov 01, 2025 Amplitude introduces AI Visibility tool with competitive tracking

Amplitude unveils AI Visibility on October 30, 2025, enabling marketers to monitor brand presence across ChatGPT, Claude, and Google AI Overview with conversion tracking.

by Luis Espada

Video - Nov 01, 2025 Google expands sports betting ads to UK and Brazil on TV Masthead

Google TV Masthead ad placement showing sponsored content in premium first slot position

Google TV Masthead will allow sports betting and Daily Fantasy Sports ads in United Kingdom and Brazil starting November 13, 2025, following gambling policy compliance.

by Luis Espada

Data - Nov 01, 2025 AdRoll integrates HUMAN Security for fraud defense and viewability tracking

AdRoll announced integration with HUMAN Security on October 28, 2025, combining pre-bid fraud detection and viewability measurement for advertising campaigns.

by Luis Espada

AI - Nov 01, 2025 Most holiday shoppers will use AI to select gifts this year

AI gift shopping adoption: 65% have used AI for gift ideas, 83% plan to use it this holiday season.

A survey of 2,000 weekly AI users reveals 83% plan to use algorithms for holiday purchases, with trust levels matching advice from friends.

by Luis Espada

Display - Nov 01, 2025 Raptive sues Google for ad tech monopolization seeking billions in damages

Creator media company files 93-page complaint on October 17, alleging Google's decade-long scheme manipulated ad auctions across thousands of websites nationwide.

by Luis Espada

AI - Nov 01, 2025 HUMAN Security launches open-source MCP server for AI threat analysis

HUMAN Security released its MCP Server on July 24, 2025, enabling AI assistants to query threat intelligence through conversational interfaces.

by Luis Espada

Data - Nov 01, 2025 IAB Tech Lab opens device disclosure specification for public comment

IAB Tech Lab announced updates to the Device Storage Duration & Access Disclosure specifications on November 1, 2025, with public comment period remaining open until December 1, 2025.

by Luis Espada

AI - Nov 01, 2025 Google VP doubles down: ads aren't going anywhere despite AI takeover

Robby Stein, VP of Product for Google Search

Robby Stein dismisses concerns about advertising's future as Google integrates AI across search, explaining why paid ads remain essential despite transformation.

by Luis Espada