Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9010 Articles

Search - Oct 28, 2025 Amazon introduces reserve share of voice for branded search

Amazon Reserve Share of Voice definition showing fixed-price branded keyword placement options

Amazon launches fixed-price advertising for branded keywords in October 2025, enabling brands to secure Sponsored Brands top-of-search placements through API access.

by Luis Espada

AI - Oct 28, 2025 Microsoft and OpenAI restructure partnership with new governance framework

Microsoft maintains 27% stake in OpenAI public benefit corporation following recapitalization. New agreement extends IP rights through 2032 and introduces independent AGI verification panel.

by Luis Espada

Search - Oct 28, 2025 SEO professional fired as CEO bets on AI search, traffic drops 70%

Company loses 70% of organic traffic in two months after dismissing SEO team based on misconceptions about AI search impact and traditional Google visibility.

by Luis Espada

AI - Oct 28, 2025 Marketing professionals question AI reliability as deployment challenges mount

AI implementation challenges mount as marketing professionals report widespread reliability and accuracy issues across platforms.

Industry criticism grows as automated systems show inconsistent performance, with practitioners citing accuracy issues that challenge fundamental deployment strategies across marketing platforms.

by Luis Espada

Display - Oct 28, 2025 Court clears path for private damages in Google ad tech cases

Google's ad tech fortress breached as court ruling opens path for publisher damage claims.

Southern District of New York grants summary judgment on October 27, binding Google to Virginia court findings on monopolization and unlawful tying.

by Luis Espada

AI - Oct 28, 2025 Criminal charges filed against Clearview AI after regulatory fines fail

Privacy group noyb files criminal complaint against Clearview AI executives on October 28, 2025, after company ignores over 100 million euros in European fines.

by Luis Espada

Data - Oct 28, 2025 TikTok enables real-time iOS conversion tracking through Kochava partnership

TikTok launched iOS real-time conversion reporting with Kochava on October 21, enabling app marketers to access granular conversion insights without SKAN delays for campaigns.

by Luis Espada

Search - Oct 28, 2025 Google Search Console introduces query grouping feature

Search Console Query groups interface showing top queries with click metrics and trend indicatorsRetry

Search Console Insights now uses AI to group similar search queries, helping site owners analyze user intent patterns and traffic trends more effectively.

by Luis Espada