Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9011 Articles

Video - Oct 23, 2025 Teads launches CTV Performance to track site visits and sales

Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.

by Luis Espada

Display - Oct 23, 2025 OpenX expands leadership team with five senior executives

OpenX appointed five senior executives on October 23, 2025 to scale its curation platform OpenXSelect across product, marketing and operations.

by Luis Espada

Data - Oct 23, 2025 LiveRamp enables retail media networks to measure Meta campaign performance

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

by Luis Espada

AI - Oct 23, 2025 One in five ChatGPT conversations show commercial intent

Measure Protocol data shows 21.6% of ChatGPT conversations demonstrate commercial purchase intent signals

New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.

by Luis Espada

Video - Oct 23, 2025 Teads launches deterministic CTV measurement for streaming campaigns

Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.

by Luis Espada

Video - Oct 23, 2025 Comcast makes traditional TV inventory biddable through programmatic marketplace

Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.

by Luis Espada

Data - Oct 23, 2025 Prebid clarifies transaction ID policy after industry confusion

Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.

by Luis Espada

Data - Oct 23, 2025 Meta tests GA4 integration for cross-platform tracking in ads

Meta Ads interface showing Google Analytics 4 integration option for third-party reporting setup.

Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.

by Luis Espada