Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9013 Articles

Search - Oct 22, 2025 Yelp expands AI features with assistant, menu vision, and call answering tools

Yelp's new project management interface showing active, planned, and archived service requests across desktop and mobile platforms.

Yelp's October 21, 2025 product release introduces conversational search, automated business communications, and augmented reality menu scanning across more than 35 features aimed at streamlining local business discovery.

by Luis Espada

AI - Oct 22, 2025 ChatGPT Atlas browser raises security concerns

OpenAI's new Chromium-based browser draws criticism for replicating Perplexity Comet design while vulnerability research exposes risks.

by Luis Espada

Search - Oct 22, 2025 Google allows melatonin supplement ads in Germany, France and Spain

Melatonin supplement bottle on nightstand with moon symbol for sleep support and wellness advertising

Google updates policy in November 2025 to permit dietary supplement melatonin ads in Germany, France and Spain. Prescription products remain prohibited.

by Luis Espada

Data - Oct 21, 2025 Amazon outage breaks the internet: Snapchat, Fortnite, banks go dark

A single technical failure at Amazon Web Services knocked out 142 platforms for 15 hours, affecting millions of users and costing businesses billions in lost revenue on October 19-20, 2025.

by Luis Espada

Video - Oct 20, 2025 YouTube unveils redesigned video player and engagement features

Platform rolls out updated interface across mobile, web, and TV devices starting October 13 with improved navigation and custom animations.

by Luis Espada

Display - Oct 20, 2025 Advertisers redirect budgets to mobile apps as AI reshapes search behavior

MediaLink study reveals 84% of marketers observe consumer shift from traditional web browsing, with 45% planning significant mobile in-app budget reallocation.

by Luis Espada

Display - Oct 19, 2025 Raptive drops pageview requirement to 25,000 monthly visits

Ad network reduces traffic threshold by 75% as digital publishers face mounting challenges from search algorithm changes and AI content.

by Luis Espada

Retail - Oct 19, 2025 Nielsen data reveals Australian consumer spending shifts

Australian shoppers navigate rising grocery costs amid widespread price concernsRetry

Nielsen research shows 90% of Australians worry about grocery prices. Income divide persists as 26% earn over $160k while one in five live on under $25k.

by Luis Espada