Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9016 Articles

Display - Oct 20, 2025 Advertisers redirect budgets to mobile apps as AI reshapes search behavior

MediaLink study reveals 84% of marketers observe consumer shift from traditional web browsing, with 45% planning significant mobile in-app budget reallocation.

by Luis Espada

Display - Oct 19, 2025 Raptive drops pageview requirement to 25,000 monthly visits

Ad network reduces traffic threshold by 75% as digital publishers face mounting challenges from search algorithm changes and AI content.

by Luis Espada

Retail - Oct 19, 2025 Nielsen data reveals Australian consumer spending shifts

Australian shoppers navigate rising grocery costs amid widespread price concernsRetry

Nielsen research shows 90% of Australians worry about grocery prices. Income divide persists as 26% earn over $160k while one in five live on under $25k.

by Luis Espada

Video - Oct 19, 2025 Netflix and Spotify announce video podcast distribution partnership

Netflix and Spotify logos on black background announcing video podcast partnership deal

Netflix will host Spotify Studios and The Ringer video podcasts from early 2026, including The Bill Simmons Podcast and The Rewatchables across multiple content categories.

by Luis Espada

Search - Oct 19, 2025 Google revises prescription drug advertising policy for three markets

Google prescription drug advertising policy update illustration with medication capsules

Google announced October 14, 2025, prescription drug advertising policy changes allowing promotional use in Canada, New Zealand, and the United States.

by Luis Espada

Data - Oct 19, 2025 Usercentrics reaches €100M revenue milestone as privacy compliance market expands

Data privacy solutions provider Usercentrics surpassed €100 million annual recurring revenue in August 2025, achieving 45% year-over-year growth.

by Luis Espada

Display - Oct 19, 2025 Gracenote survey shows 60% see infotainment as key buying factor

Driver using in-car infotainment system while navigating, showcasing connected vehicle technology.

New data reveals 94% of drivers would switch to in-dash systems if improved, while 67% want unified content organization across all sources.

by Luis Espada

Display - Oct 19, 2025 Taboola expands Realize platform with major publisher partnerships

Taboola announced expanded partnerships with TIME, Weather Channel Digital, and Gannett for its Realize platform on October 15, with $1.5 billion in payments.

by Luis Espada