Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8878 Articles

Display - Feb 14, 2026 BCN and Kleinanzeigen bet on Trade Desk tech to fight walled gardens

German publishers adopt transparent ad tech against tech giants' closed ecosystems in programmatic shift

BCN and Kleinanzeigen integrate European Unified ID and OpenPath to strengthen German open web advertising through privacy-compliant identity and direct supply paths.

by Luis Espada

Retail - Feb 14, 2026 Google's ads chief reveals when agentic commerce actually gets personal

Vidhya Srinivasan on eliminating choice between speed and certainty in shopping, plus her five-point playbook for leading through AI transformation.

by Luis Espada

AI - Feb 14, 2026 Google unveils shopping ads in AI Mode, doubling down on conversational commerce

Google AI Mode displays sponsored shopping ads from Target and B&H beneath product recommendations for headphones.

Google introduces shopping ad format in AI Mode on February 11, 2026, as VP Vidhya Srinivasan positions agentic commerce and Gemini-powered tools as defining marketing trends.

by Luis Espada

Search - Feb 14, 2026 Recipe creators prove Google's AI generates dangerous "Frankenstein" dishes

Joanne Gallagher tests AI-generated key lime pie recipe against Inspired Taste original version

Inspired Taste bakes AI-generated key lime pie on February 11 to expose how Google's algorithms create inaccurate recipes while stealing brand names and photos from publishers.

by Luis Espada

Display - Feb 14, 2026 AppLovin delivers $1.66B quarter as AI models power 66% revenue surge

AppLovin reports Q4 earnings of $3.24 per share on $1.66 billion revenue with 84% EBITDA margins, demonstrating rare combination of hyper-growth and profitability.

by Luis Espada

Retail - Feb 14, 2026 Criteo's retail media gamble backfires as client cuts erase year of growth

Criteo analytics room showing declining retail media revenue amid platform transformation challenges

Advertising platform faces $75 million revenue headwind in 2026 after major retailers slash managed services.

by Luis Espada

Retail - Feb 14, 2026 Proxy advisors back Criteo's escape from France ahead of shareholder vote

Glass Lewis and ISS recommend Criteo shareholders approve Luxembourg redomiciliation ahead of February 27 vote.

Glass Lewis and ISS recommend shareholders approve Criteo's Luxembourg redomiciliation before February 27 vote, advancing cross-border conversion plans.

by Luis Espada

Retail - Feb 14, 2026 Amazon forces resellers to abandon manufacturer barcodes in March

Amazon will require resellers to apply Amazon-specific labels on all FBA inventory starting March 31, 2026, ending manufacturer barcode eligibility

by Luis Espada