Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]
IAB report reveals 75% of marketers say attribution, incrementality and MMM underperform while half scale AI adoption despite legal and accuracy concerns.
Teads partners with Google TV to expand HomeScreen ad inventory globally, reaching 500M+ devices with 3D creative formats that drove +7% favorability for Michelin.
Triton Digital launches Podcast Metrics Industry Feature Set with download benchmarks, market share visibility, and audience composition insights across top 20 markets.
Study reveals 77% of success books on Amazon likely written by AI, with human-authored titles receiving five times more reviews as quality concerns mount.
Dresden Higher Regional Court denies Meta's revision to Federal Court, ruling Business Tools data collection illegal with €1,500 compensation per affected Instagram user.
Scope3 confirmed last week it reduced engineering and sales staff five months after previous layoffs as the Brian O'Kelley-led startup pursues agentic media trading transformation.
Gaming platform's rewarded video ads deliver 95% viewability across 1,000+ brands while mandatory age verification reveals 27% of users are adults - unlocking mass market advertising potential.
